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News, insights, and events

Your successes matter. As MMM and AI experts since 2006, we want to share our vision, learnings and showcase our clients’ achievements. Explore our clients’ stories, opinion papers, interviews, articles, and discover upcoming events.

INSIGHTS

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The 5 AI trends in 2025

AI is constantly evolving, and following its mutations and disruptions is essential for any decision-maker aiming to unlock its full value. Since anticipating and transmitting are part of our DNA, we’re sharing today the key trends that will shape tomorrow’s tangible and sustainable ROI for your organization.

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News

Ekimetrics and CreativeX Announce Partnership to Advance Creative Insights in Marketing Mix Modeling to Give Brands a New Competitive Advantage

Blog article

Ekimetrics x Google study: ROI on YouTube multiplied by 1.7, thanks to the creativity of videos

Whitepaper

Ekimetrics x Google: Mastering Creative Excellence on YouTube in Europe

Blog article

How Accor is redesigning its marketing strategy on a global scale, thanks to Marketing Mix Modeling and the One.Vision platform

Blog article

Brand tracking, attribution, incrementality testing, Marketing Mix Modeling: Which measurement method should ​​you use, when, and why?

Blog article

Why luxury and beauty Maisons need AI to steer their transformation

Blog article

Marketing Mix Modeling: A holistic method to reveal the actual impact of all your marketing levers

News

Ekimetrics appoints ex Meta Marketing Science chief to lead UK enterprise AI expansion

News

Ekimetrics Accelerates U.S. Expansion with Strategic Elevate Plan to Lead Enterprise AI Deployment at Scale

Blog article

Short-term results vs. long-term strategy: ​​Avoid trade-offs with Marketing Mix Modeling

Blog article

The right product, in the right place, at the right time: How AI is revolutionizing assortment strategy at Jaeger-LeCoultre and IWC

Blog article

Driving adoption and impact: How Agentic AI is transforming Marketing Mix Modeling

Consumer Healthcare & Pharmaceuticals
Financial Services
Mobility
Retail & QSR
Retail CPG
Retail Luxury, Fashion & Beauty
Operational Excellence
Customer Analytics
Marketing Effectiveness (MMM)
AI for Sustainability
AI & Generative AI
Upcoming

Upcoming Events

Hear our clients’ experiences, testimonials, and winning practices with AI, Generative AI, and Marketing Mix Modeling.

Ekimetrics at ARF Marketing Analytics Accelerator

November 13, 2024 Location: New York, USA

The International Conference on Learning Representations (ICLR) 2024 workshop has accepted our scientific paper on ClimateQ&A

May 6, 2024 Location:

Past event

Fashion Executives Examine the Industry Swing From Performance to Brand Marketing

April 3, 2024 Location:

Past event

Using AI to Create Customer-Centric Business Strategies

March 28, 2024 Location:

Past event
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