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Your successes matter. As MMM and AI experts since 2006, we want to share our vision, learnings and showcase our clients’ achievements. Explore our clients’ stories, opinion papers, interviews, articles, and discover upcoming events.

INSIGHTS

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YouTube creative effectiveness: Three golden rules that could double ROI

First published in July 2024, Ekimetrics conducted an independent study, alongside Google, to reveal the impact of ad creative quality on YouTube video performance. Download the paper and discover the 3 golden rules of advertisers.

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News
August 12, 2025

Ekimetrics and CreativeX Announce Partnership to Advance Creative Insights in Marketing Mix Modeling to Give Brands a New Competitive Advantage

Whitepaper
August 26, 2025

YouTube creative effectiveness: Three golden rules that could double ROI

Whitepaper
August 26, 2025

Advanced Study: Measuring YouTube ad creative quality impact at scale

Blog article
August 12, 2025

Ekimetrics x Google study: ROI on YouTube multiplied by 1.7, thanks to the creativity of videos

Whitepaper
August 12, 2025

Ekimetrics x Google: Mastering Creative Excellence on YouTube in Europe

Blog article
August 12, 2025

How Accor is redesigning its marketing strategy on a global scale, thanks to Marketing Mix Modeling and the One.Vision platform

Blog article
August 12, 2025

Brand tracking, attribution, incrementality testing, Marketing Mix Modeling: Which measurement method should ​​you use, when, and why?

Blog article
August 12, 2025

Why luxury and beauty Maisons need AI to steer their transformation

Blog article
August 12, 2025

Marketing Mix Modeling: A holistic method to reveal the actual impact of all your marketing levers

News
August 12, 2025

Ekimetrics appoints ex Meta Marketing Science chief to lead UK enterprise AI expansion

News
August 12, 2025

Ekimetrics Accelerates U.S. Expansion with Strategic Elevate Plan to Lead Enterprise AI Deployment at Scale

Blog article
August 12, 2025

Short-term results vs. long-term strategy: ​​Avoid trade-offs with Marketing Mix Modeling

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Upcoming

Upcoming Events

Hear our clients’ experiences, testimonials, and winning practices with AI, Generative AI, and Marketing Mix Modeling.

Ekimetrics at ARF Marketing Analytics Accelerator

November 13, 2024 Location: New York, USA

The International Conference on Learning Representations (ICLR) 2024 workshop has accepted our scientific paper on ClimateQ&A

May 6, 2024 Location:

Past event

Fashion Executives Examine the Industry Swing From Performance to Brand Marketing

April 3, 2024 Location:

Past event

Using AI to Create Customer-Centric Business Strategies

March 28, 2024 Location:

Past event
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