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Ekimetrics partners with TikTok to enable clients to effectively measure their advertising media mix spend

Data mastery is a capability companies need to own. In a world of technological and business model disruption, data mastery has for years been essential to maintain and grow a competitive edge.
In a world where major systemic risks are realized (e.g. pandemic, economic, climate linked), data mastery has even become essential for core sustainability.
While the opportunity is considerable, we believe it is not fully captured today – either by AI products that struggle to address singularities of mission-critical questions; or by data science insights or services that lack scalability and the ability to transform an organization. That is why, at Ekimetrics, we go one step further. We operationalize data science / artificial intelligence through the deployment of solutions that leverage an industrialized technological core, enriched with a unique layer of premium service to succeed in problem-solving and change management.
Developing and deploying your data science / AI solutions is our ultimate objective, as business value will materialize there.
Yet we do not underestimate your critical need to grow your capabilities and build your own path towards data mastery. Our mission is to answer what we consider as the three main questions related to data mastery:
The advanced analytics and data science market is crowded, full of talented companies, but we do not believe there is enough flexibility in the “one size fits all approach” available through softwares or current data science approaches on the market.
To fill this gap, we have developed a proprietary approach that lies in tech-based services. At Ekimetrics we deliver pre-packaged data science solutions, customizable according to business challenges and companies’ restraints. This proprietary data science approach is made of 3 complementary layers, that always fit together:
That proprietary approach can take the form of a technological solution (such as our ‘One Vision‘ solution for Marketing Mix Optimization), enriched by core modules (MMM modeling platform, customers platform, demand forecast platform), as well as functional modules to deep dive in very specific stakes (Brand tracking, lead scoring, etc.).
Delivering these solutions enables us to remain business centric, deliver tangible outcomes in a few months, and deliver sustainable and scalable data and analytics assets for our clients.
That is how we proactively contribute to fostering efficient transformation in your data journey.
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Thought Leadership
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