Our perspective
on what matters the most in data science and AI.
Case studies
AI can help boost sales teams' customer insights! It's what a key player in the French real estate market uses to help push more sustainability services onto the market for its customers. Ekimetrics has developed a powerful tool for analyzing prospects' social and environmental commitments, enabling property developers and asset managers to better position their offers and build their sales pitch.
Blog
The evolution of Chinese consumers’ preference and inclination towards Chinese brands is one of the foundations of the shift to competition with global brands.
Blog
Seeking control and transparency, brands adopt in-house Marketing Mix Modeling (MMM). Yet, the journey from expectations to reality proves complex. This analysis uncovers stark disparities, execution gaps, and scalability challenges hindering in-house MMM success.
Case studies
When a telecommunications industry leader aims to enhance operational and strategic outcomes, MMM becomes a powerful decision-making tool for key player functions such as communication, sales, and marketing.
White paper
This paper explores the opportunities for brands to use customer analytics and the concept of customer centricity as a core business strategy in driving brand experience and growth.
White paper
Unravel the black box effect, understand AI decisions, and discover how responsible AI goes beyond compliance to optimize costs, elevate customer service, and fortify loyalty strategies. In an age where generative AIs amplify biases, this practical guide offers immediate insights, empowering businesses to implement responsible AI practices today for enduring value and a competitive advantage.
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