on what matters the most in data science and AI.
Data organization & roadmap, precision marketing, risk management
Customer experience, Upstream challenges, Industrialization underestimated and under-prepared... This white paper will focus on the elements we see as being key to the success of a data science project.
Essential advice for brands on building agile and responsive plans to free marketers from the paralysis of uncertainty.
In this short report we shed new light on the Marketing Mix Modelling approach, providing insight that can guide your future marketing strategies. We believe MMM is the key to successful media orchestration. Here is our take on past and future marketing trends we’ve identified in the market.
An end to end business case from data collection to personalized marketing communications in the automotive industry, using streaming connected data.
Earlier this month, Ekimetrics UK MD & Partner, Matt Andrew was joined by Peter Laflin, Head of Data & Insight at Morrisons, Alaric James, Marketing Lead Data Scientist at Heineken and Matt Betés, Corporate Marketing Director at loyalty company tcc global, to talk about how grocery and FMCG brands can optimise their marketing using advanced data methods. Here we summarise the key talking points from the conversation.
For decades, financial firms have been able to maintain a competitive edge with platforms that provide live data feeds and the ability to trade with a single click. We are in a second data revolution where speed is not the only requirement to keep pace with the market, harnessing the power of alternative data is the way forward to gaining alpha.
A sustainable mindset has become a pre-requisite rather than a differentiator in the fashion industry. Whilst companies work towards a longer-term material revolution, there are quick wins to be had by leveraging the power of data across a wider scope of business operations.
Essential advice for PE Funds to move the data-driven decisioning upstream so that it is integrated into the investment cycle.
Personalization done right has the potential to unlock new ways of engaging with customers and improving overall marketing efficiency. However if not carefully carried out, it can lead to huge costs for marginal added value. To be efficient, it requires real commitment and collaborative organizational and cultural change.
Today, we unveil the "Deepfakes & Algorithms: Threat or Opportunity?" report, a project supervised by Emilie Rannou, Senior Manager at Ekimetrics, in collaboration with the Franco American think tank Club Praxis. Download the executive summary now!
Advertising on Facebook platforms provides brands with a unique challenge through the number of execution decisions available to them. Whilst these decisions are important in defining the look and feel of ads, there is a lack of understanding about their impact on the results brands see and their ROI.
At the time of writing this article, in the world of brand managers and retailers in China, the big debate is not over global events such as the outcome of US presidential election, but live-streaming. In the recent years no marketing topic has been so vibrant and so controversial at the same time. In this article, we will break down its dynamics, potential threats and provide perspectives on how data analytics can help develop a winning strategy.
Essential advice on putting data and customer centricity at the heart of recovery.
The economic recovery post COVID-19 is blurry for everyone. Leverage data & analytics frameworks to navigate and steer your business.
Financial fraud has always been a game of cat & mouse between companies and fraudsters. Today, the mice are arguably winning. Our experience shows that the single greatest opportunity for organizations to fight back is by leveraging advanced analytics.
Data & analytics constitute key enablers for value creation in the luxury sector. In the post pandemic context where luxury brands are challenged with new market conditions and the rise of new generations of customers, data & analytics are at the core to further develop the luxury experience, and ultimately boost the business performance.
When evolving in a fiercely competitive landscape, B2B firms squeezed by tight profit margins and dwindling cash flow as they battle to keep a consistent portfolio of customers?
Essential advice for grocery brands: how striking the right balance between responding to short-term changes in demand and a renewed focus on the long-term marketing mix will help determine success.
Download the report now.
We are excited to announce the "Facebook for Business" Whitepaper that showcases actionable ways to update models and measurement routines when unexpected events affect consumer behavior, and how industry leaders are pivoting in response to the Covid-19 outbreak.
The world has changed. Technology, data, mobility, and digital capabilities are evolving, driving consumer demand upward and reshaping the competitive landscape.
Artificial Intelligence and the benefits it can bring, will revolutionize how demand forecasting is used to drive value for businesses around the Globe.
We are excited to announce the I-COM Attribution Council Whitepaper that explores and explains some of the most pressing issues in attribution today.
Econometrics or Attribution: using the core tools of marketing analytics to take brighter decisions.
A holistic approach to fully understand customer journeys.
Although the role of the brick & mortar store is transforming, it still remains at the heart of a retailer's strategy.
Ekimetrics has been named a Strong Performer in "The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q1 2020" report by Forrester Research.
How should brands, analytics teams, researchers and agencies incorporate Facebook into their holistic measurement capabilities including Marketing Mix Modeling?
Cloud data lake, data governance, industrialization for BI & data science
Marketing performance, unified measurement, Marketing mix modeling, Marketing mix Optimisation
AI/ML, analytics capabilities, data science solutions, industrialization
AI strategic plan, analytics capabilities, data science solution, industrialization
Recent research in the UK shows that 61% of marketers measure the success of their marketing activity solely in the period during the campaign or in the first three months afterwards with just 13% measuring the success ‘over a year post campaign’
How marketing effectiveness can hold the key to the survival of your business.
The COVID-19 pandemic has sparked a global economic downturn greater than anything seen since the 2008 financial crisis, but for certain businesses it has driven an exceptional boost in demand.
Today, all companies want more personalised customer relations. However, during this transformation period there is a risk that the customer relationship will focus solely on the technological promise i.e. taking precedence over the relational promise.
Today, artificial intelligence and big data are on everyone’s lips. However, the proportion of companies that truly use the advantages & insights big data can confer to inform their strategic planning is still relatively small.
It is sometimes difficult to create a link between highly sophisticated statistical approaches and business reality. The transformation of data into value is an art that needs to combine three different pillars: business understanding, advanced statistics and technology. This triangular approach needs to be adopted by all machine learning projects.
Digital is changing the automotive industry. How is the customer journey being disrupted in this new age?
161 years of history. 29 brands. 6 products sold every second around the world. The Seb Group is using digital technology to seize growth opportunities and adapt to new consumer trends.
To increase their Return on Investment and identify new growth drivers, marketing managers should not hesitate to make greater use of data analysis.
2003. The French energy market is starting to open up. Direct Energie is disrupting the two traditional providers i.e. EDF and Engie (formerly GDF Suez).
Big Data from buzz Word to key interest
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