MMO - Key Considerations Before You Go In-House
Ekimetrics: big data specialists

Data science for business

Back to articles

MMO: Key Considerations Before You Go In-House

MMO: Key Considerations Before You Go In-House

On March 29th, Ekimetrics, together with Forrester Research hosted a webinar to discuss the key things to consider for in-housing MMO capabilities.

Date : March 29th 2022

Category : Events

An in-house marketing mix optimization (MMO) model can be a powerful way to achieve always-on measurement, increase agility, and improve data management and transparency. But is in-house the right model for your unique business?

This is the question Forrester Principal Analyst and guest speaker Tina Moffet and Ekimetrics CEO Jean-Baptiste Bouzige addressed during this session. They unpacked the emerging trends and key concerns around in-house marketing analytics.

In this session, we covered:

  • Critical questions every CEO, CMO and CDO must ask to determine their organization’s readiness for in-house
  • Benefits, challenges, and risk factors of in-house vs. outsourced or hybrid models
  • Where to get started — including steps and timing for transitioning to in-house MMO

Access our executive summary to get an overview of the session.

Click on the link below.

 

Read the Exec Summary

All our industries

Latest news

Contact us!

  • We're committed to your privacy. Ekimetrics uses the information you provide to us to contact you. For more information about how we handle your personal data and your rights, check out our Privacy policy.
  • This field is for validation purposes and should be left unchanged.