MMO: Key Considerations Before You Go In-House

An in-house marketing mix optimization (MMO) model can be a powerful way to achieve always-on measurement, increase agility, and improve data management and transparency. But is in-house the right model for your unique business?

This is the question Forrester Principal Analyst and guest speaker Tina Moffet and Ekimetrics CEO Jean-Baptiste Bouzige addressed during this session. They unpacked the emerging trends and key concerns around in-house marketing analytics.

In this session, we covered:

• Critical questions every CEO, CMO and CDO must ask to determine their organization’s readiness for in-house
• Benefits, challenges, and risk factors of in-house vs. outsourced or hybrid models
• Where to get started — including steps and timing for transitioning to in-house MMO

Access our executive summary to get an overview of the session.

Click on the link below.