An in-house marketing mix optimization (MMO) model can be a powerful way to achieve always-on measurement, increase agility, and improve data management and transparency. But is in-house the right model for your unique business?
Join Forrester Principal Analyst and guest speaker Tina Moffet and Ekimetrics CEO Jean-Baptiste Bouzige as they unpack the emerging trends and key concerns around in-house marketing analytics. In this webinar, you’ll learn:
If you’re considering bringing part or all of your MMO capabilities in-house, this webinar is the first step of your roadmap.