An in-house marketing mix optimization (MMO) model can be a powerful way to achieve always-on measurement, increase agility, and improve data management and transparency. But is in-house the right model for your unique business?
This is the question Forrester Principal Analyst and guest speaker Tina Moffet and Ekimetrics CEO Jean-Baptiste Bouzige addressed during this session. They unpacked the emerging trends and key concerns around in-house marketing analytics.
In this session, we covered:
Access our executive summary to get an overview of the session.
Click on the link below.
Read the Exec Summary