Content about Operational excellence

MMO: key considerations before you go in-house Executive Summary

Report on a recent Ekimetrics webinar, run in partnership with Forrester

To mark the launch of its new white paper titled “Marketing Measurement & Optimization: in-house, outsourced, or hybrid?”, Ekimetrics, the European leader in data science held a webinar featuring global market research company, Forrester. The presenters were Ekimetrics’ Founder & CEO, Jean-Baptise Bouzige, and guest speaker Tina Moffett, Principal Analyst, B2C Marketing, at Forrester. This article summarizes their joint discussion.