A practical approach to marketing effectiveness in a cookieless future - Ekimetrics
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A practical approach to marketing effectiveness in a cookieless future

A practical approach to marketing effectiveness in a cookieless future

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Third-party cookies and identifiers have been in decline for years, accelerated by Apple’s changes in 2021. Brands have been over reliant on 3rd party cookies and multi-touch attribution for years and now are facing black holes in their marketing effectiveness programs. Find out how to use multiple methods in a single framework and get back to the craft of marketing.

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