A practical approach to the cookieless future of marketing effectiveness
Third-party cookies and identifiers have been in decline for years, accelerated by Apple’s changes in 2021 and with Google set to deprecate third-party cookies in 2023. While there are alternatives for targeting, measurement is more tricky. But then multi-touch attribution never was the only answer. Find out how to use multiple methods in a single framework and get back to the craft of marketing.
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Frequently Asked Questions
Our AI services and solutions give you readability on growth opportunities, cost reduction areas, and halo effects in your activities.
We help you uncover and implement the most game-changing AI use cases in marketing, customer analytics, operations, and ESG/CSRD domains.
We help you become AI-ready, taking into account your constraints and maturity. We help you achieve an improved competitive edge with the relevant AI solutions.
We deliver a 360° view of your portfolio performance (MKT, pricing, CX...), highlighting growth pockets and cost optimization and identifying halo effects between activities. We deliver deep dives into the tactical management of your sales drivers.
We help you examine customer experience from ALL aspects of operations to identify which areas to optimize and grow long-term business KPIs such as LifeTime Value (LTV).
We advise you on where to implement GenAI and how to size your effort, investments, and ROI to deliver business gains in the short term.
We develop ESG/CSRD AI-enabled copilots to optimize your ESG workflows and divide time spent by 10.