This is some text inside of a div block.
No items found.
Marketing Effectiveness (MMM)
Marketing Effectiveness (MMM)
No items found.

Advanced Study: Measuring YouTube ad creative quality impact at scale

July 25, 2024
•
0 Minute Read

This study aimed to measure the impact of ad creative quality on YouTube specific video performance. First published in July 2024, the initial study’s findings that creative execution is a significant driver of a campaign’s sales performance.

Download the paper to discover our creative effectiveness measurement methodology.

Fill in the below to receive the Whitepaper

Required*
Thank you
You can now download the Whitepaper at the following link
Download Whitepaper
Oops! Something went wrong while submitting the form.
July 25, 2024
•
0 Minute Read
Marketing Effectiveness (MMM)
No items found.
Back to all resources
Related resources
Understanding cross-channel media synergies: How MMM helps you quantify what attribution misses
Read More
Ekimetrics recognized as a Leader in Marketing Measurement and Optimization
Read More
Marketing Measurement in the “Business of Exceptions”: Helping a Global Events Business Measure What Matters
Read More
Share on social media
Get in touch

Connect with our Data Science experts

Required*
Merci!
Nous vous recontacterons très prochainement.
Oops! Something went wrong while submitting the form.