Industry : Financial Services
Solutions : Marketing Mix Modeling
The Private Equity (PE) industry holds a reputation for being somewhat old school. Dominated by highly experienced corporate and financial professionals, decision-making is often led by a combination of business expertise, financial analysis, and intuition. But like every other domain of commercial activity, there is fast-growing potential to introduce more sophisticated, data-led approaches to value creation across the PE value chain, holding the promise to generate more robust investment theses and execute them with greater precision.
In this briefing paper, we outline in further detail the opportunities and threats currently at play, articulate the role data can play in driving performance across the investment cycle, and provide some examples to demonstrate what this looks like in practice.
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