But as brands look to the future, how can we leverage past lessons to impact consumers behaviors now? It is an interesting question not been easily answered in the context of the past three years. Marketing and consumer expectations have changed since COVID but to what degree? Which marketing drivers still work? Are they still efficient?
What do I do now?
At Ekimetrics, as data science experts, we recognize the importance of historical data in predicting future trends. We use multi-faceted, scenario planning to determine what and where we need to focus. While a complex undertaking, we are still confident in data science. By understanding the past, even through a pandemic, marketers can leverage historical trends and benchmarks to plot their brands future strategy.
Our Whitepaper delves into marketing benchmarks, including spend and ROI, before and after the pandemic by Advertising & Promotion drivers. We will answer the question that brands ask us most often: how does my ROI compare within the luxury fashion industry?
Interested in this paper? Read our other APAC Marketing Benchmark report:
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