Privacy policy

User privacy is a top priority for Ekimetrics. We comply with the French amended Act N°78-17 of 6 January 1978, relating to data processing, files and personal freedom and privacy, as well as the General Regulation for Data Protection 2016/679 of 27 April 2016 (GDPR).

This privacy policy (hereinafter the "Privacy Policy") is intended to apply to data collected via our website www.ekimetrics.com as well as data we may collect via our social media pages.

This Privacy Policy does not cover data processing we carry out on behalf of our clients, which is subject to separate contracts directly concluded with our clients.

1. Who is responsible for data processing?

The personal data you provide to us is processed by EKI METRICS SAS, acting as the "data controller" under the GDPR. The terms "Ekimetrics," "we," or "our" used in this Privacy Policy refer to EKI METRICS SAS, 36 rue La Fayette, 75009 Paris, France.

2. What is personal data?

Personal data is any information that can directly or indirectly identify you. This may include your name, identification number, location data, online identifiers, or one or more specific elements related to your physical, physiological, genetic, mental, economic, cultural, or social identity.

3. What personal data do we collect?

We collect personal data about you via our website or through our social media pages. This data may include information you provide directly (e.g., when you submit a contact request or fill out our contact form) or data we collect (e.g., through cookies to understand how you use our website - see our Cookie Preferences Center for more information).

This data may include your name, first name, email address, phone number, company information, your job title, or any other information you provide in a free comment field.

When we collect data, we indicate with an asterisk those fields that are mandatory to process your request. These usually include your name, first name, and email. Failure to complete the fields marked with an asterisk will prevent us from responding to your request.

4. What is the purpose of processing your personal data?

We collect personal data for the following purposes:

• Respond to your contact requests;
• Carry out marketing operations;
• Send you our newsletter;
• Organize events;
• Perform statistical analysis.

Depending on the purpose of the data use, the legal basis for processing your data may be:

• Your consent, for example, when you complete the contact form;
• Our legitimate interest, such as improving our website functionality or conducting statistical analyses.

5. Who receives your personal data?

Ekimetrics shares collected data with its marketing and customer service departments. Data will be used for these purposes only and will not be sold to third parties.

We share your data with the following third parties:

• Our website hosting provider; and
• Marketing subcontractors to develop and manage our site and contact forms or to organise our ad campaigns (e.g. e-mail campaigns).

We do not share your personal data with any other third parties, except if we are legally obliged to do so or upon demand of the authorities (e.g. legal authorities).

6. How long do we store your data?

Your personal data is only retained for as long as necessary for processing:

• Data used for marketing purposes: retained for 3 years from the last contact;
• Client data: retained for 3 years after the end of the contractual relationship;
• Cookies: retained for 13 months from your consent.

Data necessary to comply with legal obligations is retained according to current legal provisions (including but not limited to the French Commercial Code, Civil Code, and Consumer Code).

7. Do we transfer data outside the European Union?

We mainly process data within the European Union. However, some data may be transferred to our offices located in the United States, China, or the United Kingdom. This concerns mainly professional contact data collected via our contact forms, so our teams can follow up with you. Where these transfers are necessary, we ensure that appropriate safeguards are in place (see below).

Additionally, some of our technical service providers are located outside the European Economic Area, such as the United States (e.g. Google services). Consequently, your personal data may be processed in countries not recognized as providing an adequate level of data protection according to the GDPR.

In such cases, Ekimetrics ensures that your data is protected to the same level required by European laws and regulations. We ensure that transfers are covered by appropriate safeguards, such as European Commission Standard Contractual Clauses (SCCs) or Binding Corporate Rules (BCRs).

8. How do we protect your data?

We apply strict security measures, in line with the recommendations of the French Data Protection Authority (CNIL) and market best practices, including data encryption, access control systems, etc.

9. What are your rights?

Under the data protection regulations, you have the following rights:

• Right to access your data;
• Right to rectify and ask for the suppression of your data;
• Right to object to the processing of your data;
• Right to restrict the processing of your data;
• Right to withdraw your consent (where applicable);
• Right to data portability;
• Right to set directives regarding the handling of your data after your death.

To exercise your rights, you can contact us at data.protection@ekimetrics.com. You can also contact us by mail at Eki Metrics SAS, Data Protection Officer, 36 rue La Fayette, 75009 Paris, France. In compliance with current regulations, we request that you provide a copy of your ID with your request to process it.

You also have the right to lodge a complaint with your data protection authority.

10. Changes to this policy

We may update this Privacy Policy at any time. The applicable version will be the one published on our website at the time of your visit. We recommend that you regularly check this page to stay informed of any changes.