Our Success Stories

Accelerating formula approval and innovation in beauty with AI

Faced with new regulations requiring the reformulation of 1,500+ hair color products within three years, a leading beauty player turned to AI-driven solutions to streamline and accelerate its formula approval process. With the first impact expected in Europe by 2025 and future expansion to other markets, ensuring efficiency, compliance, and scalability was critical. The company optimized formulation processes by leveraging Ekimetrics' AI-powered predictive models and digitalized workflow, significantly reducing time-to-market.