Marketing & Commercial Effectiveness
Find growth opportunities and act on them to make rapid marketing and commercial gains with a 360° view of your portfolio.
We address the challenges of CMOs, CFOs and commercial directors:
Optimize revenue and profit structure while mitigating costs across your portfolio of activities. We deliver exceptional marketing and commercial value through a unique blend of Service and MMM Platforms.
Holistic Marketing Mix Modelling (MMM)
Use MMM like never before. Look ahead to supercharge your marketing and commercial impact. Deep dive into tactical optimization with granularity and frequency.
Price & Promotion Strategy
Optimize pricing and commercial intelligence while avoiding cannibalisation risks to drive maximum impact from new and existing customers.
Transformative Advertising & Promotion Programs
Optimize your audiences, your supply and demand, taking into account your customers’ needs, effort allocation, market developments, and ROI.
Service
- Our teams deep dive into your industry, business and customer specifics
- They bridge strategic and tactical activations at the right moment
- Experience upskilling client teams to secure adoption
- We help you evolve KPIs, governance and build a common language between departments (CMO, CFO etc).
One.Vision platform
- State-of-the-art modelling in-house
- Predictions, including scenario comparisons
- Scenario planning
- Holistic access to all KPIs
- Insight extraction under constraints (zero-based budget, etc.)
A different approach to Marketing Mix Modelling
Take a forward-looking approach to support complex strategic-decision making at scale across multiple brands, products, channels and regions, with a bridge of tactical CRM execution. Embed our next-gen MMM as a transformative strategic tool with a common language of performance across applications such as:
Brand & long-term enhancement
Select and optimize the variables that quantify your brand health while securing robustness, technical implementation, and interpretability of results.
Creative effectiveness
Excellence in creative execution can be a significant sales performance driver. Optimize creative effectiveness repeatably at scale to maximize your campaign ROI. Assess halo effects of creative on other tactical drivers of performance.
Carbon footprint
Carbon footprint measurement and a responsible approach to AI innovation is embedded in all our AI and MMM platforms. Meaning you can easily see and manage for the impact of operational activities and upskill teams to deliver best practice.
Why choose us for your marketing and commercial optimizations?
- Breadth, depth, and agility
- Scale, speed, and accessibility
- AI assets, change management, future-proof strategies
Frequently Asked Questions
Our AI services and solutions give you readability on growth opportunities, cost reduction areas, and halo effects in your activities.
We deliver a 360° view of your portfolio performance (MKT, pricing, CX...), highlighting growth pockets and cost optimization and identifying halo effects between activities. We deliver deep dives into the tactical management of your sales drivers.
We help you examine customer experience from ALL aspects of operations to identify which areas to optimize and grow long-term business KPIs such as LifeTime Value (LTV).
