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Marketing Measurement in a Cookieless Future

In June 2021, Google indicated it will delay its deprecation of third-party cookies until mid 2023. But it will happen nonetheless, and brands still need to prepare.

Here, Matt Andrew outlines how this will impact marketing measurement, why now is the time to act, and the alternative solutions brands can employ.

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Thought Leadership

Powering the Evolution of Grocery webinar: key takeaways

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Thought Leadership

Beyond the short-term alpha, driving competitive advantage through alternative data

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Thought Leadership

Optimizing pricing strategy through micro-segmentation

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Adapting Marketing Mix Models to Major Shifts

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Insurance companies & claims management – embarking on a data revolution

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Ekimetrics named a Strong Performer in the Forrester Wave™

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Evolving Measurement To Accurately Capture Facebook Platform Activity

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Becoming masters of your own marketing destiny: how to drive brands for the long-term

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