Content about Marketing measurement

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A practical approach to marketing effectiveness in a cookieless future
Third-party cookies and identifiers have been in decline for years, accelerated by Apple’s changes in 2021. Brands have been over reliant on 3rd party cookies and multi-touch attribution for years and now are facing black holes in their marketing effectiveness programs. Find out how to use multiple methods in a single framework and get back to the craft of marketing.
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White paper
A practical approach to the cookieless future of marketing effectiveness

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News
Ekimetrics partners with TikTok to enable clients to effectively measure their advertising media mix spend

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Beyond uncertainty: A guide to repeatable and agile marketing success

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Marketing Measurement in a Cookieless Future

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Thought Leadership
Powering the Evolution of Grocery webinar: key takeaways

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Thought Leadership
Beyond the short-term alpha, driving competitive advantage through alternative data

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Thought Leadership
Optimizing pricing strategy through micro-segmentation

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White paper
Adapting Marketing Mix Models to Major Shifts

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Thought Leadership
Insurance companies & claims management – embarking on a data revolution

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Ekimetrics named a Strong Performer in the Forrester Wave™

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Evolving Measurement To Accurately Capture Facebook Platform Activity

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Thought Leadership
Becoming masters of your own marketing destiny: how to drive brands for the long-term

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