Content about Marketing measurement

Powering the Evolution of Grocery webinar: key takeaways

Earlier this month, Ekimetrics UK MD & Partner, Matt Andrew was joined by Peter Laflin, Head of Data & Insight at Morrisons, Alaric James, Marketing Lead Data Scientist at Heineken and Matt Betés, Corporate Marketing Director at loyalty company tcc global, to talk about how grocery and FMCG brands can optimise their marketing using advanced data methods. Here we summarise the key talking points from the conversation.