Accelerating formula approval and innovation in beauty with AI
Faced with new regulations requiring the reformulation of 1,500+ hair color products within three years, a leading beauty player turned to AI-driven solutions to streamline and accelerate its formula approval process. With the first impact expected in Europe by 2025 and future expansion to other markets, ensuring efficiency, compliance, and scalability was critical. The company optimized formulation processes by leveraging Ekimetrics' AI-powered predictive models and digitalized workflow, significantly reducing time-to-market.
200+ chemists
trained globally in advanced formulation techniques
3 innovative products
co-developed and successfully transferred
Faster time-to-market for 1,500+
hair color products through streamlined processes
What we did
01
Challenge
- Secure formula replacement deadlines by accelerating the officialization process from 50 to 500 formulas per year
- Increase formulation capacity by streamlining processes with AI-powered tools and digitalization
02
Our approach
- Develop AI-driven predictive models using machine learning and Design of Experiments to enhance accuracy and decision-making
- Digitalize and industrialize data processes by leveraging our cloud solutions for seamless collection, integration, and exploitation of all data sources
- Ensure a user-centric approach from the start with our UX/UI design expertise, aligning the value proposition with business needs
- Drive transformation and adoption through user engagement, co-building, and on-field training
03
Outcome
- AI-powered recommendation system enabling chemists to identify automatically the optimal formulation
- End-to-end digitalized workflow ensuring seamless test data collection and exploitation within a unifiedt ool
- Industrialized cloud data lake for centralized data storage, processing, and analysis, enhancing scalability and efficiency
Challenge
Our approach
Outcome
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