The COVID-19 pandemic had a profound impact on the beauty industry, with mask-wearing and people staying home changing the way consumers engage with beauty brands. As the industry looks to the future, it’s important to leverage past lessons to impact consumer behavior now.
However, understanding how much marketing and consumer expectations have changed since COVID is not an easy task. Which marketing drivers still work, and to what degree? Are they still efficient in addressing changing consumer expectations? It is crucial for beauty brands to understand consumer behavior and changing expectations to succeed in today’s market.
At Ekimetrics, we recognize the importance of adapting marketing strategies to meet changing consumer behavior and expectations in the beauty industry. Our data science experts analyze historical data to predict future trends and help beauty brands optimize their marketing strategies. By understanding how consumer behavior has changed, we can help beauty brands adapt to the new normal and drive success in the industry.
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