on what matters the most in data science and AI.
At the time of writing this article, in the world of brand managers and retailers in China, the big debate is not over global events such as the outcome of US presidential election, but live-streaming. In the recent years no marketing topic has been so vibrant and so controversial at the same time. In this article, we will break down its dynamics, potential threats and provide perspectives on how data analytics can help develop a winning strategy.
The economic recovery post COVID-19 is blurry for everyone. Leverage data & analytics frameworks to navigate and steer your business.
Financial fraud has always been a game of cat & mouse between companies and fraudsters. Today, the mice are arguably winning. Our experience shows that the single greatest opportunity for organizations to fight back is by leveraging advanced analytics.
Data & analytics constitute key enablers for value creation in the luxury sector. In the post pandemic context where luxury brands are challenged with new market conditions and the rise of new generations of customers, data & analytics are at the core to further develop the luxury experience, and ultimately boost the business performance.
When evolving in a fiercely competitive landscape, B2B firms squeezed by tight profit margins and dwindling cash flow as they battle to keep a consistent portfolio of customers?
The world has changed. Technology, data, mobility, and digital capabilities are evolving, driving consumer demand upward and reshaping the competitive landscape.
Artificial Intelligence and the benefits it can bring, will revolutionize how demand forecasting is used to drive value for businesses around the Globe.
Econometrics or Attribution: using the core tools of marketing analytics to take brighter decisions.
A holistic approach to fully understand customer journeys.
Although the role of the brick & mortar store is transforming, it still remains at the heart of a retailer's strategy.
Recent research in the UK shows that 61% of marketers measure the success of their marketing activity solely in the period during the campaign or in the first three months afterwards with just 13% measuring the success ‘over a year post campaign’
How marketing effectiveness can hold the key to the survival of your business.
The COVID-19 pandemic has sparked a global economic downturn greater than anything seen since the 2008 financial crisis, but for certain businesses it has driven an exceptional boost in demand.
Today, all companies want more personalised customer relations. However, during this transformation period there is a risk that the customer relationship will focus solely on the technological promise i.e. taking precedence over the relational promise.
Today, artificial intelligence and big data are on everyone’s lips. However, the proportion of companies that truly use the advantages & insights big data can confer to inform their strategic planning is still relatively small.
It is sometimes difficult to create a link between highly sophisticated statistical approaches and business reality. The transformation of data into value is an art that needs to combine three different pillars: business understanding, advanced statistics and technology. This triangular approach needs to be adopted by all machine learning projects.
Digital is changing the automotive industry. How is the customer journey being disrupted in this new age?
161 years of history. 29 brands. 6 products sold every second around the world. The Seb Group is using digital technology to seize growth opportunities and adapt to new consumer trends.
To increase their Return on Investment and identify new growth drivers, marketing managers should not hesitate to make greater use of data analysis.
2003. The French energy market is starting to open up. Direct Energie is disrupting the two traditional providers i.e. EDF and Engie (formerly GDF Suez).
Big Data from buzz Word to key interest
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