Our perspective
on what matters the most in data science and AI.
Blog
The evolution of Chinese consumers’ preference and inclination towards Chinese brands is one of the foundations of the shift to competition with global brands.
Blog
Seeking control and transparency, brands adopt in-house Marketing Mix Modeling (MMM). Yet, the journey from expectations to reality proves complex. This analysis uncovers stark disparities, execution gaps, and scalability challenges hindering in-house MMM success.
Blog
In the ever-evolving landscape of consumer insights, APAC businesses must stay attuned to the prominent data trends shaping the year 2024.
Blog
In the chip sector, the dominance of non-European technology giants is jeopardizing European sovereignty in artificial intelligence. Against this backdrop, Europe needs to find and promote alternative solutions to meet both technological and environmental challenges.
Blog
In difficult economic times, brands need to maintain desirability among their customers and not stop their marketing efforts abruptly. By making use of their available data, they will reap the benefits when the economic situation improves.
Blog
Companies are constantly looking for innovative solutions to harness the power of their data. With the ability to guarantee confidentiality and compliance, data clean rooms are emerging as a promising way of accelerating decision-making.
Blog
Discover why CMOs need to take action and appeal to their CFOs by taking them on the journey to incrementality.
Blog
In this third and final article in a series looking at customer data strategy in APAC, we will further delve into how Artificial Intelligence (AI) and analytics can help unlock the value of your customer data.
Blog
The Covid-19 pandemic has boosted e-commerce and digital behaviours, a trend that is also being observed in the pharmaceutical industry. To succeed in its marketing transformation, pharma needs to overhaul both its digital and retail strategies. This is where data science comes in, revealing all the potential avenues for reinventing the industry’s marketing performance.
Blog
In this second article in a series looking at customer data strategy in APAC, we explore the power of first-party data in segmenting customers with insights that accelerate the business expansion.
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