on what matters the most in data science and AI.
The world has changed. Technology, data, mobility, and digital capabilities are evolving, driving consumer demand upward and reshaping the competitive landscape.
Artificial Intelligence and the benefits it can bring, will revolutionize how demand forecasting is used to drive value for businesses around the Globe.
Econometrics or Attribution: using the core tools of marketing analytics to take brighter decisions.
A holistic approach to fully understand customer journeys.
Although the role of the brick & mortar store is transforming, it still remains at the heart of a retailer's strategy.
Recent research in the UK shows that 61% of marketers measure the success of their marketing activity solely in the period during the campaign or in the first three months afterwards with just 13% measuring the success ‘over a year post campaign’
How marketing effectiveness can hold the key to the survival of your business.
The COVID-19 pandemic has sparked a global economic downturn greater than anything seen since the 2008 financial crisis, but for certain businesses it has driven an exceptional boost in demand.
Today, all companies want more personalised customer relations. However, during this transformation period there is a risk that the customer relationship will focus solely on the technological promise i.e. taking precedence over the relational promise.
Today, artificial intelligence and big data are on everyone’s lips. However, the proportion of companies that truly use the advantages & insights big data can confer to inform their strategic planning is still relatively small.
It is sometimes difficult to create a link between highly sophisticated statistical approaches and business reality. The transformation of data into value is an art that needs to combine three different pillars: business understanding, advanced statistics and technology. This triangular approach needs to be adopted by all machine learning projects.
Digital is changing the automotive industry. How is the customer journey being disrupted in this new age?
161 years of history. 29 brands. 6 products sold every second around the world. The Seb Group is using digital technology to seize growth opportunities and adapt to new consumer trends.
To increase their Return on Investment and identify new growth drivers, marketing managers should not hesitate to make greater use of data analysis.
2003. The French energy market is starting to open up. Direct Energie is disrupting the two traditional providers i.e. EDF and Engie (formerly GDF Suez).
Big Data from buzz Word to key interest
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