Our perspective
on what matters the most in data science and AI.
Blog
The Olympics once again brought into sharp relief the large sums brands spend on sponsorship. But do they have the desired impact? Often, brands just don’t know.
Blog
In today's data-driven world, addressing causal questions is crucial for decision-making. However, it is highly challenging when dealing with biased data or unmeasured quantities. This article explores these complexities and the opportunity to use Deep Generative Models to answer causal questions.
Blog
Why Data Governance Matters? In this evolving world of artificial intelligence, the models built by Gen AI are new celebrities. You may be familiar with Gen AI and its power to transform every business in any industry it is applied. But in every successful application of Gen AI, there is a silent hero named Data Governance.
Blog
After months of impatience and doubts within part of the ecosystem— “the hype is here, the revenue is not” had even become the catchphrase of financial analysts during the earnings presentations of listed American companies— Big Tech has finally managed to generate revenue through Artificial Intelligence.
Blog
Understanding what people know and care about climate change is critical to inform communications and outreach efforts.
Blog
Countries and corporations are incorporating environmental goals into their strategic plans and visions. Yet, a significant 59% of global executives worldwide admit to potential greenwashing due to inadequate measurement tools.
Blog
The evolution of Chinese consumers’ preference and inclination towards Chinese brands is one of the foundations of the shift to competition with global brands.
Blog
Seeking control and transparency, brands adopt in-house Marketing Mix Modeling (MMM). Yet, the journey from expectations to reality proves complex. This analysis uncovers stark disparities, execution gaps, and scalability challenges hindering in-house MMM success.
Blog
In the ever-evolving landscape of consumer insights, APAC businesses must stay attuned to the prominent data trends shaping the year 2024.
Blog
In the chip sector, the dominance of non-European technology giants is jeopardizing European sovereignty in artificial intelligence. Against this backdrop, Europe needs to find and promote alternative solutions to meet both technological and environmental challenges.
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