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Featured content

The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons

3 techniques for defending your 2026 marketing budget thanks to Marketing Mix Modeling

How Marketing Mix Modeling transformed the decision-making process at Pierre & Vacances-Center Parcs

Branding Beyond the Quarter: Measuring Long-Term Media Impact with Data Science

Why Influencer marketing is no longer a measurement blind spot

MMM vs. MTA: Which marketing measurement approach drives better decisions?

The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

Ekimetrics x Google study: ROI on YouTube multiplied by 1.7, thanks to the creativity of videos

How Accor is redesigning its marketing strategy on a global scale, thanks to Marketing Mix Modeling and the One.Vision platform

Brand tracking, attribution, incrementality testing, Marketing Mix Modeling: Which measurement method should you use, when, and why?

Why luxury and beauty Maisons need AI to steer their transformation

Marketing Mix Modeling: A holistic method to reveal the actual impact of all your marketing levers

Connect with our Data Science experts

Featured content

The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

Quiet AI: How AI is becoming a strategic ally for luxury and beauty Maisons

3 techniques for defending ​​your 2026 marketing budget thanks to Marketing Mix Modeling

How Marketing Mix Modeling transformed the decision-making process at Pierre & Vacances-Center Parcs

Branding Beyond the Quarter: Measuring Long-Term Media Impact with Data Science

Why Influencer marketing is no longer a measurement blind spot

MMM vs. MTA: Which marketing measurement approach drives better decisions?

The CMO Brief: What's Driving Results in Fashion & Beauty Marketing

Ekimetrics x Google study: ROI on YouTube multiplied by 1.7, thanks to the creativity of videos

How Accor is redesigning its marketing strategy on a global scale, thanks to Marketing Mix Modeling and the One.Vision platform

Brand tracking, attribution, incrementality testing, Marketing Mix Modeling: Which measurement method should ​​you use, when, and why?

Why luxury and beauty Maisons need AI to steer their transformation

Marketing Mix Modeling: A holistic method to reveal the actual impact of all your marketing levers

Connect with our Data Science experts

3 techniques for defending your 2026 marketing budget thanks to Marketing Mix Modeling

Brand tracking, attribution, incrementality testing, Marketing Mix Modeling: Which measurement method should you use, when, and why?