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News, insights, and events

Featured content

From Marketing Mix Modelling to Econometrics: Top 10 FAQs answered

From Marketing Mix Modelling to Econometrics: Top 10 FAQs answered

Measurement’s Missing Link: Tracing the Impact of Social Communities

Marketing’s Seat at the Pricing Table: How can we bring customer centricity back into pricing decisions?

Driving long term performance with customer lifetime value

YouTube creative effectiveness: Three golden rules that could double ROI

The Role of Customer Analytics Throughout the Value Chain

WEBINAR: Making Unified Measurement a Reality: A view from Sky

Harnessing the potential of GenAI: Real-world trade-offs and use cases for the financial sector

Our vision for Marketing Mix Modeling: Combining AI and continuous innovation for smarter decision-making

Why Responsible AI security is key to protecting data and gaining a competitive edge

Tackle customer strategy through data: 7 key steps to drive growth

Optimizing MMM in-Housing: Rebuilding foundations and navigating scenarios

Upcoming Events

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