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OUR perspective

News, insights, and events

Your successes matter. As MMM and AI experts since 2006, we want to share our vision, learnings and showcase our clients’ achievements. Explore our clients’ stories, opinion papers, interviews, articles, and discover upcoming events.

INSIGHTS

Featured content

Making Effectiveness a Strategic Driver for C-Suite

How to create strategic impact with your Marketing Mix Modeling (MMM) programme? In this paper, discover the strategic and operational imperatives required to effectively leverage MMM and drive measurable commercial outcomes at scale.

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Whitepaper

Making Effectiveness a Strategic Driver for C-Suite

Blog article

Retail Media Networks: Good Value, or ‘Good Grief!’?

News

​​​The 2024 Conference on Empirical Methods in Natural Language Processing (EMNLP) has accepted our scientific paper

News

Comment l'IA Générative permet d'accélérer les prises de décision ?

Blog article

Magazine supply optimization: How data-centric solutions are changing the game

News

We unveil our 2024 APAC white paper “Winning marketing strategies for consumer brands: Benchmarking metrics that matter”

Report

Winning marketing strategies for consumer brands: benchmarking metrics that matter

Whitepaper

Driving long term performance with customer lifetime value

News

The 11th IEEE International Conference on Data Science and Advanced Analytics (DSAA) has accepted our scientific paper on AthenIA

Report

Ekimetrics 2023 ESG Report

Blog article

Sponsorship: Marketing measurement’s biggest blind spot?

News

Ekimetrics appoints Christina Cen as General Manager, China, to lead our Shanghai office and support our strategic expansion in the APAC region

Biens de consommation
Luxe, Mode & Beauté
Mobilité
Retail & Restauration rapide
Santé et industrie pharmaceutique
Services financiers
Operational Excellence
Customer Analytics
Marketing Effectiveness (MMM)
AI for Sustainability
AI & Generative AI
AI
Upcoming

Upcoming Events

Hear our clients’ experiences, testimonials, and winning practices with AI, Generative AI, and Marketing Mix Modeling.

Demo.Live : Découvrez des démonstrations très concrètes d’IA générative développées pour nos clients

December 5, 2024 Location: 36 rue La Fayette, Paris 9e

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