Our perspective
on what matters the most in data science and AI.
Blog
In this second article in a series looking at customer data strategy in APAC, we explore the power of first-party data in segmenting customers with insights that accelerate the business expansion.
Blog
In this first article in a series looking at customer data strategy in APAC, we explore how brands need to adapt and re-define their customer engagement strategy in the post-COVID era.
Blog
Beauty is a $42.9B dollar market in the United States. And Gifts with Purchase (GWPs) are considered an essential component of the promotional cycle by many beauty companies. But they come with an ugly cost.
Here, we explore the environmental impact of GWPs and how to reduce waste with Data Science.
Blog
As organizations strive to extract valuable insights from vast data while upholding privacy and compliance, data clean rooms have emerged as a sophisticated solution. How do technical, strategic and human factors impact the successful implementation and operation. Insights and recommendations.
Blog
Having reached double digits, inflation is reaching records not seen since the 1980s and breaking a cycle of many years that resulted in price stability. How can brands use data science to build a sustainable, successful business while avoiding bribing the market with discounts?
Blog
Implementing ad hoc policies to ensure sustainable development will not be uniform across the globe. Technology can help companies meet an urgent challenge.
Blog
In recent years, artificial intelligence algorithms have become more efficient and complex. It is becoming increasingly difficult, if not impossible, to understand how an algorithm makes a decision, such as classifying a text in a category...
Blog
The past few years have truly tested the resilience of organizations. Regardless of the effort that has been put into adapting businesses to continually changing external conditions, rampant inflation still greatly threatens organizations and their performance.
Blog
Beyond the hype of Generative AI, this article offers our perspective on the challenges that will arise when we try to integrate these new methodologies into information systems.
Blog
Several IT players, including Apple and Google, have announced the end of third-party cookies. Is this programmed end of third-party cookies synonymous with an ‘apocalypse’? Or is it a blessing?
Thank you for your interest in Ekimetrics. Please fill out the form to ask your question.