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OUR perspective

News, insights, and events

Your successes matter. As MMM and AI experts since 2006, we want to share our vision, learnings and showcase our clients’ achievements. Explore our clients’ stories, opinion papers, interviews, articles, and discover upcoming events.

INSIGHTS

Featured content

Making Effectiveness a Strategic Driver for C-Suite

How to create strategic impact with your Marketing Mix Modeling (MMM) programme? In this paper, discover the strategic and operational imperatives required to effectively leverage MMM and drive measurable commercial outcomes at scale.

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Whitepaper

Making Effectiveness a Strategic Driver for C-Suite

Blog article

Retail Media Networks: Good Value, or ‘Good Grief!’?

News

​​​The 2024 Conference on Empirical Methods in Natural Language Processing (EMNLP) has accepted our scientific paper

Blog article

Magazine supply optimization: How data-centric solutions are changing the game

News

We unveil our 2024 APAC white paper “Winning marketing strategies for consumer brands: Benchmarking metrics that matter”

Report

Winning marketing strategies for consumer brands: benchmarking metrics that matter

Whitepaper

Driving long term performance with customer lifetime value

News

The 11th IEEE International Conference on Data Science and Advanced Analytics (DSAA) has accepted our scientific paper on AthenIA

Report

Ekimetrics 2023 ESG Report

Blog article

Sponsorship: Marketing measurement’s biggest blind spot?

News

Ekimetrics appoints Christina Cen as General Manager, China, to lead our Shanghai office and support our strategic expansion in the APAC region

Report

Mission Committee Report

Consumer Healthcare & Pharmaceuticals
Financial Services
Mobility
Retail & QSR
Retail CPG
Retail Luxury, Fashion & Beauty
Operational Excellence
Customer Analytics
Marketing Effectiveness (MMM)
AI for Sustainability
AI & Generative AI
Upcoming

Upcoming Events

Hear our clients’ experiences, testimonials, and winning practices with AI, Generative AI, and Marketing Mix Modeling.

Ekimetrics at ARF Marketing Analytics Accelerator

November 13, 2024 Location: New York, USA

The International Conference on Learning Representations (ICLR) 2024 workshop has accepted our scientific paper on ClimateQ&A

May 6, 2024 Location:

Past event

Fashion Executives Examine the Industry Swing From Performance to Brand Marketing

April 3, 2024 Location:

Past event

Using AI to Create Customer-Centric Business Strategies

March 28, 2024 Location:

Past event
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