This is some text inside of a div block.
No items found.
No items found.

Marketing Measurement & Optimization: in-housed, outsourced or hybrid?

Back to all articles
Date: March 31, 2022
Category: Whitepaper
Author: 
No items found.

An in-house Marketing Mix Optimization (MMO) model can be a powerful way to achieve always-on measurement, increase agility, and improve data management and transparency. But is in-house the right model for your unique business?

Fill in the below to receive the Whitepaper

Required*
Thank you
You can now download the Whitepaper at the following link
Oops! Something went wrong while submitting the form.

In-housing – even in part – gives companies more control of their own data, providing them with a single source of truth. It enables their MMO to be agile, responsive, and always on. It enhances transparency in their analytics, reducing their dependency on third-party ‘black box’ solutions. But the decision to in-house MMO operations should not be taken lightly.In-housing is not suitable for all organizations and there's no one right way to internalize MMO; in-housing is a journey. Download our white paper to find out the key considerations for internally scaling your business through marketing data and analytics.

Get in touch

Connect with our Data Science experts

Required*
Thank you
We will be in touch very soon!
Oops! Something went wrong while submitting the form.