Success story
Optimizing media deployment with real-time monitoring and advanced modeling
A leader in smart home technology partnered with Ekimetrics to optimize media performance by leveraging advanced modeling to identify key drivers, including media halos. Paired with real-time data integration, this approach enabled better ROI tracking and informed media strategies across product verticals.
20x-30X
projected project ROI to-date
17% Increase
in media ROI leveraging funnel budget re-allocation
Optimized promotions calendar allowing for a 64% reduction
in weeks on promotion without impacting bottom-line revenue
Discover
What we did
01
Challenge
- Architecting alive ingestion and processing pipeline on top of client environment to enable seamless model refreshes and on-demand data engineering
- Innovative measurement strategies to capture activity across all media verticals, types, funnel objectives, and platforms
- Equitable approach to reporting benefits of upper and lower funnel media without explicitly measuring media impact on brand equity
02
Our approach
- 4-model structure acrossenergy and home monitoring products and to establish ROI and reciprocal halo ofmedia verticals
- Derive a holistic vision of ROI estimating added impact on distributor channels and optimize media spend
- Enable client to track media deployments in real time via a dashboarding solution, monitoring for saturation and ROI impacts
03
Outcome
- Recommendations to re-allocate media, improving marginal ROI
- Strong understanding of short-term efficiencies within the marketing mix with ability to monitor historic and behavioural pressures of media channels
- MMM Program expanding to enable measurement of brand health/long-term impact of upper-funnel media
Challenge
Our approach
Outcome
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