Ekimetrics named a Visionary in the 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling (MMM) solutions

As a European leader in data science and artificial intelligence solutions, we’re proud to announce our positioning as a Visionary in the 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling (MMM) solutions. This ranking reflects our commitment to innovation in the design of technological solutions and services that enable companies to maximize the ROI of their marketing actions and optimize their sales performance.

“We're very proud to be recognized in the latest Gartner® Magic Quadrant™,” says Thibault Labarre, Partner, Global Head of MMO at Ekimetrics, before adding: “For 18 years, we've been supporting our customers with excellence, investing heavily in our technology platform to stay at the forefront of an ever-changing marketing and sales landscape. We’re also accelerating our international development, with a reinforced presence in the United States and the recent opening of our offices in Shanghai, to support our customers on every continent with unrivaled proximity and expertise.”‍

Our ambitious roadmap

While MMM is often used to validate decisions already taken, we help companies turn it into a strategic and transformational lever. By fully exploiting its capabilities, MMM becomes a key tool for identifying new opportunities and generating a direct impact on growth. Ekimetrics' ambition is based on a roadmap integrating the growinga doption of generative AI, the deployment of multidimensional predictive models, and the improvement of simulation workflows. We also aim to enrich our ecosystem of partners to offer ever more innovative solutions and meet the varied needs of our customers worldwide.

Last but not least, this vision aligns withour desire to maintain a balance between business performance and sustainable growth, anticipating tomorrow's economic, social, and environmental challenges.