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Marketing Effectiveness (MMM)
Marketing Effectiveness (MMM)
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YouTube creative effectiveness: Three golden rules that could double ROI

February 27, 2026
•
Minute Read

Ekimetrics has recently conducted an independent study, alongside Google, to reveal the impact of ad creative quality on YouTube video performance. 

 

Not only was the study able to establish that creative execution is a significant driver of a campaign’s sales performance, with
the potential to double ROI, it has resulted in three golden rules for advertisers. Download the white paper to learn more. 

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February 27, 2026
•
Minute Read
Marketing Effectiveness (MMM)
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