Our Retailer and QSR Expertise
Maximise the potential of your points of sale by going further in the exploitation and analysis of your data.
The main challenges from your industry
In a market where consumer habits are constantly changing, retailers and quick service restaurants (QSR) are having to adapt to an ever-increasing number of formats. Your challenges:
- How can you keep your customers captive by creating differentiating in-store/restaurant experiences using proprietary data? How can you respond to new consumer habits by developing your offer in a relevant way?
- How can you secure the development of your network, taking into account your environment?
How we tackle the challenges faced by Retailers
Optimising loyalty
By combining our MMM (Marketing Mix Modeling) solution with Customer Analytics tools, we connect customer data and increase its potential tenfold for optimised CRM decisions. We can help you enhance your loyalty programmes.
Predictive analysis
To optimise the launch of new formats and/or services, we use our Geo testing tools to analyse the incremental growth of local sales.
Extending your network
With our Store Locator solution, we can ensure the success of your shop openings: predicting performance, estimating resources (teams & equipment) and assessing the risk of cannibalisation between on and offline distribution channels.
