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News, insights, and events

Your successes matter. As MMM and AI experts since 2006, we want to share our vision, learnings and showcase our clients’ achievements. Explore our clients’ stories, opinion papers, interviews, articles, and discover upcoming events.

INSIGHTS

Featured content

The 5 AI trends in 2025

AI is constantly evolving, and following its mutations and disruptions is essential for any decision-maker aiming to unlock its full value. Since anticipating and transmitting are part of our DNA, we’re sharing today the key trends that will shape tomorrow’s tangible and sustainable ROI for your organization.

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News

Eric Labaye Appointed Chairman of the Ekimetrics’ Supervisory Board

Whitepaper

The 5 AI trends in 2025

Whitepaper

Harnessing the potential of GenAI: Real-world trade-offs and use cases for the financial sector

Blog article

Our vision for Marketing Mix Modeling: Combining AI and continuous innovation for smarter decision-making

Blog article

Why Responsible AI security is key to protecting data and gaining a competitive edge

Blog article

Tackle customer strategy through data: 7 key steps to drive growth

Blog article

Optimizing MMM in-Housing: Rebuilding foundations and navigating scenarios

Blog article

2025 APAC Data & AI Trends: AI-Driven Business Transformation – Are You Ready for the Change?

Blog article

6 things to remember to create strategic impact with Marketing Mix Modeling

Blog article

Generative AI at the service of marketing: how to optimize ​​​​content production at scale

Blog article

How Bonduelle optimizes its profitability and accelerates its strategic marketing decisions with One.Vision, our Marketing Mix Modeling solution

Interviews

Transform marketing decision-making with next-generation Marketing Mix Modeling

Consumer Healthcare & Pharmaceuticals
Financial Services
Mobility
Retail & QSR
Retail CPG
Retail Luxury, Fashion & Beauty
Operational Excellence
Customer Analytics
Marketing Effectiveness (MMM)
AI for Sustainability
AI & Generative AI
Upcoming

Upcoming Events

Hear our clients’ experiences, testimonials, and winning practices with AI, Generative AI, and Marketing Mix Modeling.

Ekimetrics at ARF Marketing Analytics Accelerator

November 13, 2024 Location: New York, USA

The International Conference on Learning Representations (ICLR) 2024 workshop has accepted our scientific paper on ClimateQ&A

May 6, 2024 Location:

Past event

Fashion Executives Examine the Industry Swing From Performance to Brand Marketing

April 3, 2024 Location:

Past event

Using AI to Create Customer-Centric Business Strategies

March 28, 2024 Location:

Past event
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