Our perspective
on what matters the most in data science and AI.
Case studies
To stay current with its ESG reporting, a French bank needed a clear view of the carbon footprint of the organizations in its investment portfolio. Ekimetrics’ AI solution empowers the client to estimate — and help reduce — the carbon emissions of its portfolio of 13,000 organizations.
Blog
Countries and corporations are incorporating environmental goals into their strategic plans and visions. Yet, a significant 59% of global executives worldwide admit to potential greenwashing due to inadequate measurement tools.
Blog
The evolution of Chinese consumers’ preference and inclination towards Chinese brands is one of the foundations of the shift to competition with global brands.
Blog
Seeking control and transparency, brands adopt in-house Marketing Mix Modeling (MMM). Yet, the journey from expectations to reality proves complex. This analysis uncovers stark disparities, execution gaps, and scalability challenges hindering in-house MMM success.
Case studies
When a telecommunications industry leader aims to enhance operational and strategic outcomes, MMM becomes a powerful decision-making tool for key player functions such as communication, sales, and marketing.
White paper
This paper explores the opportunities for brands to use customer analytics and the concept of customer centricity as a core business strategy in driving brand experience and growth.
White paper
Unravel the black box effect, understand AI decisions, and discover how responsible AI goes beyond compliance to optimize costs, elevate customer service, and fortify loyalty strategies. In an age where generative AIs amplify biases, this practical guide offers immediate insights, empowering businesses to implement responsible AI practices today for enduring value and a competitive advantage.
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