Our perspective
on what matters the most in data science and AI.
Case studies
AI can help boost sales teams' customer insights! It's what a key player in the French real estate market uses to help push more sustainability services onto the market for its customers. Ekimetrics has developed a powerful tool for analyzing prospects' social and environmental commitments, enabling property developers and asset managers to better position their offers and build their sales pitch.
Case studies
AI can help boost sales teams' customer insights! It's what a key player in the French real estate market uses to help push more sustainability services onto the market for its customers. Ekimetrics has developed a powerful tool for analyzing prospects' social and environmental commitments, enabling property developers and asset managers to better position their offers and build their sales pitch.
Blog
In the ever-evolving landscape of consumer insights, APAC businesses must stay attuned to the prominent data trends shaping the year 2024.
Blog
In the chip sector, the dominance of non-European technology giants is jeopardizing European sovereignty in artificial intelligence. Against this backdrop, Europe needs to find and promote alternative solutions to meet both technological and environmental challenges.
Blog
In difficult economic times, brands need to maintain desirability among their customers and not stop their marketing efforts abruptly. By making use of their available data, they will reap the benefits when the economic situation improves.
Case studies
The leading wines and spirits group partnered with Ekimetrics to power and accelerate its data-driven business transformation worldwide. The setting up of a data factory served as the key enabler to initiate this transformation and create synergy within teams, empowering them to become increasingly autonomous in their operations.
White paper
This white paper examines the strategic and structural causes that may be holding back your MMM program, as well as ways to overcome the obstacles that can block your path to adoption and success. It will also help you identify the actions you need to take to ensure the successful implementation of a marketing performance measurement ecosystem at scale.
Blog
Companies are constantly looking for innovative solutions to harness the power of their data. With the ability to guarantee confidentiality and compliance, data clean rooms are emerging as a promising way of accelerating decision-making.
White paper
This white paper has been written by the "Marketing Performance Hub" Think Tank. AXA, Nestlé, Pernod Ricard, and Ekimetrics, as leaders and pioneers, have gathered best practices on how to measure long-term marketing and brand equity.
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