Content about Customer centricity

Thought Leadership

Insurance companies & claims management – embarking on a data revolution

The world has changed. Technology, data, mobility, and digital capabilities are evolving, driving consumer demand upward and reshaping the competitive landscape.

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Thought Leadership

End-to-end customer journeys: a holistic approach

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Case studies

Walking the data journey to drastically empower customer centricity through data science

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Thought Leadership

Navigating an uncertain world – marketing during crises

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Thought Leadership

Capturing the explosion in demand: keeping customers in new habits through marketing optimization

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Thought Leadership

Customer Relations: AI is a great approach but should not be seen as an end in itself

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Thought Leadership

The shake-up of the automobile sector

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Thought Leadership

Direct Energie: an omnichannel approach for a better customer experience

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Thought Leadership

From CRM to Big Data: Top mistakes CIOs & CMOs should avoid from now on!

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