Content about Customer centricity

Thought Leadership

How connected data can enhance business insights & marketing decisions across industries

An end to end business case from data collection to personalized marketing communications in the automotive industry, using streaming connected data.

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White paper

Luxury Fashion: Building the customer experience of the future

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Thought Leadership

Market recovery forecast framework

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Thought Leadership

Building data-driven transformation in Luxury

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Thought Leadership

Insurance companies & claims management – embarking on a data revolution

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Thought Leadership

End-to-end customer journeys: a holistic approach

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Case studies

Walking the data journey to drastically empower customer centricity through data science

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Thought Leadership

Navigating an uncertain world – marketing during crises

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Thought Leadership

Capturing the explosion in demand: keeping customers in new habits through marketing optimization

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Thought Leadership

Customer Relations: AI is a great approach but should not be seen as an end in itself

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Thought Leadership

The shake-up of the automobile sector

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Thought Leadership

Direct Energie: an omnichannel approach for a better customer experience

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Thought Leadership

From CRM to Big Data: Top mistakes CIOs & CMOs should avoid from now on!

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