Marketing Mix Modeling | Ekimetrics
Ekimetrics: big data specialists

Marketing Science

More channels. More complexity. More constraints. Ever more decisions to be made. Marketing, data, and analytics leaders must now support the decisions that create sustainable value.

Understand all your data and get tangible results from day one

What if you could understand, predict, and take action on all your customer and marketing data, beyond media levers? Choose not to choose by focusing on all drivers of ROI and growth, including: pricing, promotions, distribution, trade and field. You can now handle the complexities of incomplete and evolving data availability with agility. How? Thanks to Marketing Mix Modeling (MMM) and Marketing Measurement and Optimization (MMO)!

Ready to support decision-making and create sustainable value for your business and brand within a broader, interdependent environment?

Discover our platform for Marketing Measurement and Optimization (MMO)

We developed our very own data science platform and framework of pre-packaged solutions. We use it to deploy measurement and optimization programs and to compose custom, scalable data solutions, faster. Ekimetrics’ MMO platform encapsulates +15 years of technical and domain expertise and includes proprietary benchmarks & specialized data assets.

Your use cases, faster!

Media optimisation – Long-term optimisation – Brand power and brand equity tracking – Pricing and promotions – Omni-channel excellence – Customer lifecycle analytics – Predictive analytics and scenario-based planning – Product strategy – Workforce optimization and resource planning…

Translating your data and brand DNA into long term business value.

We transfer know-how and build internal capabilities through your own teams. Thanks to multiple pre-packaged solutions, we develop your own analytical and data science assets. In a nutshell, we translate your road map into a critical path for success.

 

Demonstrated benefits of Ekimetrics’ solution for MMO 

 

Join now!

Stories about Marketing Mix Modeling

Latest news about Marketing Mix Modeling

White paper

A practical approach to marketing effectiveness in a cookieless future

A practical approach to marketing effectiveness in a cookieless future
Get the white paper

White paper

A practical approach to the cookieless future of marketing effectiveness

A practical approach to the cookieless future of marketing effectiveness
Get the white paper

News

Ekimetrics partners with TikTok to enable clients to effectively measure their advertising media mix spend

Ekimetrics partners with TikTok to enable clients to effectively measure their advertising media mix spend
Read the article

White paper

Beyond uncertainty: A guide to repeatable and agile marketing success

Beyond uncertainty: A guide to repeatable and agile marketing success
Get the white paper

News

Marketing Measurement in a Cookieless Future

Marketing Measurement in a Cookieless Future
Read the article

White paper

Delivering value to your customers, from data management to activation

Delivering value to your customers, from data management to activation

Meet our experts

Thibault Labarre

Partner

Matt Andrew

Partner & Managing Director, London

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