Marketing Mix Modeling | Ekimetrics
Ekimetrics: big data specialists

Marketing Science

More channels. More complexity. More constraints. Ever more decisions to be made. Marketing, data, and analytics leaders must now support the decisions that create sustainable value.

Understand all your data and get tangible results from day one

What if you could understand, predict, and take action on all your customer and marketing data, beyond media levers? Choose not to choose by focusing on all drivers of ROI and growth, including: pricing, promotions, distribution, trade and field. You can now handle the complexities of incomplete and evolving data availability with agility. How? Thanks to Marketing Mix Modeling (MMM) and Marketing Measurement and Optimization (MMO)!

Ready to support decision-making and create sustainable value for your business and brand within a broader, interdependent environment?

Discover our platform for Marketing Measurement and Optimization (MMO)

We developed our very own data science platform and framework of pre-packaged solutions. We use it to deploy measurement and optimization programs and to compose custom, scalable data solutions, faster. Ekimetrics’ MMO platform encapsulates +15 years of technical and domain expertise and includes proprietary benchmarks & specialized data assets.

Your use cases, faster!

Media optimisation – Long-term optimisation – Brand power and brand equity tracking – Pricing and promotions – Omni-channel excellence – Customer lifecycle analytics – Predictive analytics and scenario-based planning – Product strategy – Workforce optimization and resource planning…

Translating your data and brand DNA into long term business value.

We transfer know-how and build internal capabilities through your own teams. Thanks to multiple pre-packaged solutions, we develop your own analytical and data science assets. In a nutshell, we translate your road map into a critical path for success.

 

Demonstrated benefits of Ekimetrics’ solution for MMO 

Join now!

Stories about Marketing Mix Modeling

Latest news about Marketing Mix Modeling

White paper

Long-term marketing performance, brand equity: measuring and optimizing to guide your decisions

Long-term marketing performance, brand equity: measuring and optimizing to guide your decisions
Get the white paper

White paper

The Forrester Wave: Marketing Measurement and Optimization, Q3 2023

The Forrester Wave: Marketing Measurement and Optimization, Q3 2023
Get the white paper

Inflation: leveraging Data Science to revamp pricing & promotion opportunities

Inflation: leveraging Data Science to revamp pricing & promotion opportunities
Read the article

Thought Leadership

To improve your company’s performance, think about data science

To improve your company’s performance, think about data science
Read the article

White paper

Surviving Inflation: How can data create a competitive edge by steering price and promo?

Surviving Inflation: How can data create a competitive edge by steering price and promo?
Get the white paper

Understand your real marketing carbon footprint to crack sustainable business performance (2/3)

Understand your real marketing carbon footprint to crack sustainable business performance (2/3)

Meet our experts

Thibault Labarre

Partner

Matt Andrew

Partner & Managing Director, London

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