Marketing Mix Modeling | Ekimetrics
Ekimetrics: big data specialists

Marketing Science

Marketing performance with purpose.

Elevate your marketing performance and advance your brand and business strategy with data science and AI solutions.

The marketing and business landscape is changing
faster than ever

More channels. More complexity. More constraints. Ever more decisions to be made.
Marketing, data, and analytics leaders must now support the decisions that create sustainable value – for your brand and business as a whole.

 

 

Get more from your marketing

Steer spend. Optimize results.

Understand, predict, and take action on all your customer and marketing data, beyond media levers.
Focus on all drivers of ROI and growth, including pricing, promotions, distribution, trade and field.

Reframe effectiveness in a cookieless world

Respond to the decline in identity-based marketing and measurement.
Handle the complexities of incomplete and evolving data availability with agility.

Tackle your toughest challenges in marketing and beyond

Support decision-making and create sustainable value for your business and brand within a broader, interdependent environment.

 

 

Achieve tangible results faster with One Vision platform

One Vision, Integrated & Modular platform for Marketing Science

For brand, product, pricing, promotion, customer insight use cases beyond media mix modeling and simulation.

Watch the demo to discover OneVision

 

    

 

  • Proprietary benchmarks & specialized data assets included
  • +15 years of technical and domain expertise encapsulated
  • Your use cases:
      • Media optimisation
      • Long-term optimisation
      • Brand power and brand equity tracking
      • Pricing and promotions
      • Omni-channel excellence
      • Customer lifecycle analytics
      • Predictive analytics and scenario-based planning
      • Product strategy
      • Workforce optimization and resource planning

 

 

Create sustainable advantage

Grow your analytics and measurement capabilities for long-term brand advantage.
Take control of your solutions and drive organizational change.
We are specialists in translating your data and brand DNA into long term business value.

 

 

Demonstrated benefits

Stories about Marketing Mix Modeling

Latest news about Marketing Mix Modeling

White paper

A practical approach to marketing effectiveness in a cookieless future

A practical approach to marketing effectiveness in a cookieless future
Get the white paper

White paper

A practical approach to the cookieless future of marketing effectiveness

A practical approach to the cookieless future of marketing effectiveness
Get the white paper

News

Ekimetrics partners with TikTok to enable clients to effectively measure their advertising media mix spend

Ekimetrics partners with TikTok to enable clients to effectively measure their advertising media mix spend
Read the article

White paper

Beyond uncertainty: A guide to repeatable and agile marketing success

Beyond uncertainty: A guide to repeatable and agile marketing success
Get the white paper

News

Marketing Measurement in a Cookieless Future

Marketing Measurement in a Cookieless Future
Read the article

White paper

Delivering value to your customers, from data management to activation

Delivering value to your customers, from data management to activation

Meet our experts

Thibault Labarre

Partner

Matt Andrew

Partner & Managing Director, London

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