Marketing Mix Modeling | Ekimetrics
Ekimetrics: big data specialists

Marketing
Mix
Modeling

Partner with us to experience the next generation of marketing measurement, linking detailed, actionable recommendations to overarching brand strategy for success now, and in the long-term. As a Leader in Marketing Mix Modeling for over 16 years, with more than 300 clients, we bring a solid track record in MMM and proprietary benchmarks. Our business acumen bridging excellence in data science and marketing science will guarantee you significant business impact, for short and long term.

Marketing decisions may be complex, but they don’t have to be complicated.

If you’re like most marketing and business leaders, you’re constantly navigating stakeholder expectations, market challenges and business goals as you work to optimize and execute. New data regulations, a quickly evolving media landscape, and massive changes in retail and distribution channels only add to the complexity.

How do you achieve agile, holistic marketing measurement to help your organization grow?

Ekimetrics helps you scale and deploy effective, efficient, lasting MMO capabilities — from agile measurement to smart arbitration across products, countries and channels — so you can gain real, sustainable competitive advantage. 

Our OneVision solution, powered by data science and modular by design, uniquely provides a single measurement vision for your entire marketing mix. This flexible, all-in-one tool gives you the data, technology and knowledge assets needed to streamline MMO and address your marketing and sales challenges now and into the future, including:

  • Unified measurement
  • Long-term ROI 
  • Media budget arbitration, campaigns and in-flight optimizations
  • Pricing strategy
  • Promotion activation
  • Distribution, trade, and salesforce
  • Testing and experimental design

As a valued partner to 150+ major global brands for over 16 years, Ekimetrics is  more than a leading data science firm — we’re a proven business enabler, making a powerful impact at all your key decision moments.  

Ready to truly optimizeDiscover what you can do with “OneVision”, our unique MMM solution 

 

 

Our MMO experts use AI and machine learning to translate complex matters and insights into clear, actionable business language — all aimed toward engaging your team, creating value and helping your organization grow.  

Our unique, multi-faceted approach covers:

  • Short- and long-term brand building
  • Omnichannel and distribution strategies
  • Market experimentation
  • Forecasting and optimization during times of uncertainty

 

Stories about Marketing Mix Modeling

Latest news about Marketing Mix Modeling

News

Ekimetrics partners with TikTok to enable clients to effectively measure their advertising media mix spend

Ekimetrics partners with TikTok to enable clients to effectively measure their advertising media mix spend
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White paper

Beyond uncertainty: A guide to repeatable and agile marketing success

Beyond uncertainty: A guide to repeatable and agile marketing success
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News

Marketing Measurement in a Cookieless Future

Marketing Measurement in a Cookieless Future
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White paper

Delivering value to your customers, from data management to activation

Delivering value to your customers, from data management to activation
Get the white paper

White paper

Beyond uncertainty: The roadmap to enduring marketing agility

Beyond uncertainty: The roadmap to enduring marketing agility
Get the white paper

White paper

Conducting the media mix orchestra to build brand success

Conducting the media mix orchestra to build brand success

Meet our experts

Thibault Labarre

Partner

Adam Rodgers

Partner & Managing Director, North America

Matt Andrew

Partner & Managing Director, London

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Mix Modeling experts

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