Our CPG Expertise
Optimise your price/promotion strategy within your brand portfolio: A&CP strategy, Portolio optimization, price & promo optimization, demand forecast, etc.
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The main challenges from your sector
Cycles are speeding up and players in the FMCG sector need to anticipate trends and strike the right balance between price, promotions and profitability.
Your main challenges:
- How can we sustain demand in the face of competition, whatever the level of inflation?
- How can you optimise your promotional strategy to boost sales quickly, while boosting brand awareness?
- How do you maintain financial equilibrium with margins under severe pressure?
How we tackle the challenges of the CPG sector
Price positioning
With our One.Vision platform, and our pricing and prediction modules, we can help you find the optimal balance between volume and profit, prioritise your product launches and orchestrate your distribution strategy effectively.
Promotional strategy
We can guide you in optimising your promotional strategy and help you to identify the most effective mechanisms for each product, segment and retailer.
Financial balance
Thanks to a holistic "price/promotion" approach applied to your entire brand portfolio, you reconcile short-term incremental sales with long term brand image, while managing granular execution.
