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Marketing Effectiveness (MMM)
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Marketing Effectiveness (MMM)

Making Effectiveness a Strategic Driver for C-Suite

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Date: November 19, 2024
Category: Whitepaper
Author: 
Thibault Labarre
Matt Andrew

How to create strategic impact with your Marketing Mix Modeling (MMM) programme? In this paper, discover the strategic and operational imperatives required to effectively leverage MMM and drive measurable commercial outcomes at scale.

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