+10%
global ROI increase
Several hundred million euros
of optimized marketing and sales expenses
Updated results
within an 8-week timeframe
A highly competitive landscape characterizes the French telecommunications market, with numerous operators and saturated penetration rates in fixed-line, mobile, and broadband services. To transform communication, marketing, and sales practices to market volatility, our client requested:
To support the strategic and operational transformation of this organization, three principles guided Ekimetrics:
With this proof of value and a well-deployed tool in the departments, the project entered a second phase, enabling:
Over forty decision-makers and operational professionals currently leverage the One.Vision platform daily. Operating autonomously, they can assimilate analytics results and insights and conduct their own simulations and optimizations.
The measurable impact of this project is substantial, with an average increase of 10% in operational efficiency, optimizing budgetary allocations amounting to hundreds of millions of euros.
The project continues to evolve, including a progressive internalization of performance measurement and upskilling of teams in Marketing Mix. Other ongoing developments involve the automation of data collection and the industrialization of capabilities, expanding from over 20 models in production to more than 100 models. This expansion facilitates the integration of new business questions and marks a significant stride in the project’s development.
Business case
Business case
Business case
Business case
Business case