Overcoming the Overwhelm: The Changing Face of Connected-Car Data
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When facing a mountain, a climber can perceive it in one of two ways: A daunting challenge fraught with risk and adversity — or an exhilarating adventure with the promise of a magnificent view. The experienced climber knows that with careful preparation, an informed strategy, and the right tools and conditions, every mountain challenge can be that exhilarating adventure.
For those in business, connected data has become the mountain of our time. It lies at the heart of business transformation, and for those who can make it to the top, the view is indeed magnificent. Connected data has increased quickly across industries, and its potential to increase the understanding and profitability of a business is virtually limitless.But in the automotive industry, that potential is still largely untapped. And as the number of connected cars continues to accelerate, volumes of data will continue to accumulate on the proverbial mountain, making the climb to the top increasingly challenging.This white paper discusses how the face of connected-car data is evolving and the most profoundly impacted stakeholders in the automotive ecosystem. We look at the management, processing, and analytics challenges industry leaders must overcome to leverage connected data’s potential. And we explore use cases, current and future, that hold the most significant promise for growth.
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