Boosting financial performance through loyalty program transformation
A top luxury beauty brand revamped its loyalty program in China by leveraging data science and automated analytics. Through over 1000 simulations and agile iterations, the brand optimized performance evaluation, enhanced decision-making, and enabled a data-driven approach to business impact monitoring.
+15%
financial impact
1000+
simulations
Automated
CRM tracking reports
What we did
01
Challenge
- Huge combination of loyalty program schemes and testing thresholds
- Always-on questions from top management on business impact and performance evaluation
- On-going feedback and requirements received from client
02
Our approach
- Data science-powered loyalty program schemes vested through numerous simulations
- End-to-end implementation of automated data pipelines and reporting in client cloud infrastructure
- Agile turn around during early stage to incorporate feedback frequently and rapidly
03
Outcome
- Scientifically designed loyalty program derived through testing over 1000 scenarios to tackle complex business questions and drive strategic decisions
- Deployment of monthly reports to key decision makers to provide overview of loyalty program performance
- Enabled analytical-mindset within the team to make data-driven business decisions
Challenge
Our approach
Outcome
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