Customer Analytics
Future-proof competitive advantage with applied data science, putting the customer at the heart of strategy.
Common Challenges...
Bridging customer-first strategy with tactical activation
How to steer the customer journey and value proposition from strategic planning to tactical activation? We help you bridge the gap between a customer-first strategy and tactical activation thanks to our advanced AI solutions, deployed by industry experts to ensure activation is in full alignment with your brand’s customer promise.
Unlocking the power of Customer Lifetime Value (CLTV)
How to unlock the power of customer lifetime value? We help you measure, monitor and drive the value of your customer base from acquisition to reactivation thanks to our predictive and actionable CLTV models
Predicting and meeting the needs of your clients
How to predict the needs and behaviors of your clients? We pre-empt and steer value with lead scoring, churn scoring, product recommendations, and more, complemented with interpretability modules to make conscious business choices, not just triggers.
How we position ourselves toward these challenges
We leverage a perfect blend of Tech + Service.
Our team has strong AI deployment talents and business acumen to transform your analytics capabilities and tackle your most complex questions.
Service
- Our teams help you enhance your customer journeys to drive tangible business results and customer ROI by deploying foundational (i.e. segmentation) and complex (i.e. next best experience) customer intelligence modules.
- We strengthen your customer strategy through the deployment of industry experts and interpretable model results to steer your customer roadmap and deliver on your brand promise.
- We deepen your customer understanding by upskilling teams across the organisation on customer behaviour, industry trends, model use-case.
Technology
- Helix, our Customer Analytics platform, fast tracks deployment for impact at scale.
- Our Helix platform connects directly to your data and activation platforms, consolidating sources across touchpoints to create a 360-customer view.
- Helix also provides pre-packaged and vertical-specific customer intelligence capabilities & toolbox to accelerate getting answers to your most complex questions.
Our difference for Customer Analytics?
Reconnect strategy and execution
We help you bridge a customer first strategy with tactical activation to build your team capabilities and optimise your customer journey.
A unique platform to deploy faster
With Helix, we are ready to deploy AI and Customer Analytics solutions to fast-track your analytics maturity at scale.
Interpretable & actionable AI
We focus on interpretable and actionable AI as the key to successful use case development.
Frequently Asked Questions
Measure the potential of your customer base and invest early in high value prospects and customers and in a tailored manner.
Combine data applications with business and industry knowledge to identify highly differentiated and actionable segments with complete coverage of your customers.
From trend forecasting to product recommendation algorithms, meeting demand is a question of having the right product to show and showing it at the right time to the right person.
Translating data insights into clear actions to be taken across cross-functional teams is the sure-fire way to guarantee business impact
