Ekimetrics appoints Christina Cen as General Manager, China, to lead our Shanghai office and support our strategic expansion in the APAC region

We’re proud to announce the appointment of Christina Cen as General Manager of Ekimetrics in China to drive growth and operations in the region. Operational since the start of 2024, the opening of our Shanghai office is part of our strategic expansion in APAC, alongside our Hong Kong office, which has been operational since 2015.

Christina brings nearly 20 years of experience in business strategy, marketing, sales, and digital transformation. Her extensive background includes roles at leading global professional service firms such as McKinsey, Bain, and Deloitte. She has also led strategy and innovation at McDonald’s and Cargill and served as the APAC Clients & Industries COO at Deloitte Asia-Pacific. Additionally, Christina successfully founded a startup in China’s internet industry and helped it to become a market leader. In her new role, Christina Cen will focus on tailoring client strategies to meet the specific and fast-changing needs, trends, and regulations of the China market. She will build and strengthen client relationships to drive growth opportunities and shape key partnerships for market development. Christina will also lead and inspire the Ekimetrics China team, fostering a culture of success and innovation.

“I’m thrilled to have the opportunity to lead Ekimetrics’ venture in China. Since my years as Deloitte APAC Clients & Industries COO, I’ve witnessed the increasing demand for and the impact of solutions-based consultative services and have become a firm believer in them,” says Christina Cen, General Manager China, Ekimetrics. “As a global leader in data science and AI-powered solutions, Ekimetrics can bring significant value to clients when combined with the consultative services I’ve been working on for the majority of my career. I wish to leverage my hybrid experience in consulting, in-house, and startup to build an ecosystem to enhance our capabilities and offer the best value-creating services to our clients.”

“I’m very excited to welcome Christina Cen as our new China General Manager to lead our expansion in China,” says Olivier Kuziner, Partner and Managing Director, APAC, Ekimetrics. “Christina brings close to 20 years of experience dedicated to consumer & retail, TMT , financial services, and automotive sectors. She’ll help clients achieve high impact with long-term business purposes, thanks to her great understanding of the China market, data ecosystem, and expertise in data and AI-enabled solutions with Ekimetrics.”

“The potential for AI and data science-powered solutions in China is immense, and we’re excited to have Christina Cen onboard to lead our China market expansion, drive regional growth, and better serve our clients,” says Jean-Baptiste Bouzige, CEO of Ekimetrics. “With most of our clients being global brands with multiple offices around the world, the Shanghai office is also paramount in helping accelerate time to value for our clients and prospects, as well as reinforcing Ekimetrics’ local footprint in APAC.”

Establishing our Shanghai office marks a significant step in our plan to accelerate business growth in the APAC region. Our ambition is to generate a turnover of over 100 million RMB within the next five years, leveraging our existing footprint in the region with the Hong Kong office serving as Ekimetrics’ APAC hub and its collaborations with other global offices based in Paris, London, and New York.

Several key factors drive our expansion into China. China is one of the largest economies in the world, with immense market potential that requires large-scale AI-enabled transformations. With 30% of Ekimetrics’ APAC revenue already coming from China, the launch of our China operations and the appointment of Christina Cen demonstrate our commitment to the China market to offer better service and increased impact to our clients. Furthermore, the opening of our Shanghai office will allow us to effectively meet market demands due to China’s specific digital ecosystems and data regulations.

Our new office will focus on key industries such as consumer & retail, financial services, technology, and automotive, which align closely with Christina Cen’s extensive experience. Christina Cen’s appointment will also help Ekimetrics better serve its clients, delivering tailored, high-value solutions-based services and helping them navigate the complexities of the China market while achieving their business objectives.