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Winning marketing strategies for consumer brands: benchmarking metrics that matter

This white paper delves into consumer brands for marketing and media benchmarks in APAC, revealing the profound impact of the digital revolution on consumer goods marketing and media spending in the region.

Blog article

Learning Structural Causal Models through Deep Generative Models: Methods, guarantees, and challenges

News

Scalable creative quality measurement reveals advertisers could double YouTube ad ROI

Whitepaper

Advanced Study: Measuring YouTube ad creative quality impact at scale

Whitepaper

YouTube creative effectiveness: Three golden rules that could double ROI

News

Ekimetrics releases 'Measurement explained', an interactive training tool for effectiveness teams and their marketing colleagues

News

Ekimetrics launches CLAIR to demystify and democratize AI

News

Ekimetrics earns EcoVadis Gold medal: Among the top 2%

News

The International Joint Conference on Artificial Intelligence (IJCAI) has accepted our scientific paper

News

Revolutionizing Marketing Measurement: Introducing One.Vision and its 3 Core Modules

Blog article

Upcoming

Upcoming Events

Hear our clients’ experiences, testimonials, and winning practices with AI, Generative AI, and Marketing Mix Modeling.

Ekimetrics at ARF Marketing Analytics Accelerator

November 13, 2024 Location: New York, USA

Learn More

The International Conference on Learning Representations (ICLR) 2024 workshop has accepted our scientific paper on ClimateQ&A

May 6, 2024 Location:

Past event

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Fashion Executives Examine the Industry Swing From Performance to Brand Marketing

April 3, 2024 Location:

Past event

Learn More

Using AI to Create Customer-Centric Business Strategies

March 28, 2024 Location:

Past event

Learn More

News, insights, and events

Featured content

Winning marketing strategies for consumer brands: benchmarking metrics that matter

Learning Structural Causal Models through Deep Generative Models: Methods, guarantees, and challenges

Scalable creative quality measurement reveals advertisers could double YouTube ad ROI

Advanced Study: Measuring YouTube ad creative quality impact at scale

YouTube creative effectiveness: Three golden rules that could double ROI

Ekimetrics releases 'Measurement explained', an interactive training tool for effectiveness teams and their marketing colleagues

Ekimetrics launches CLAIR to demystify and democratize AI

Ekimetrics earns EcoVadis Gold medal: Among the top 2%

The International Joint Conference on Artificial Intelligence (IJCAI) has accepted our scientific paper

Revolutionizing Marketing Measurement: Introducing One.Vision and its 3 Core Modules

Generative AI and the Magical Fable

Unlocking the power of Gen AI: the crucial role of data governance

The HexAIgen: A six point model for successful GenAI implementation

Upcoming Events

Ekimetrics at ARF Marketing Analytics Accelerator

The International Conference on Learning Representations (ICLR) 2024 workshop has accepted our scientific paper on ClimateQ&A

Fashion Executives Examine the Industry Swing From Performance to Brand Marketing

Using AI to Create Customer-Centric Business Strategies

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