Ekimetrics nommé ‘Strong performer’ dans la Forrester Wave™

Le rapport Forrester indique qu’Ekimetrics « obtient son statut de ‘Strong Performer’ grâce à leur combinaison de conseil stratégique et insights data, construits pour être intelligibles des fonctions marketing, et non pas uniquement des fonctions analytiques. Leur narration data est traduite en vision business, mêlant intelligemment données et approche stratégique. »

Voici quelques citations issues du rapport Forrester :

– “its unified approach, One Vision, relies on nested models to provide omnichannel analysis, incorporate an on-par range of nonmedia business factors, and enable deep dives into specific marketing dimensions such as media, brand, segments, and customer lifetime value. It is stretching even beyond this by building consumer-facing decisioning and recommendation engines that leverage the marketing analytics.”

– “Ekimetrics is a good fit for brands who need a blend of sophisticated data science from a firm that can demystify the science in order to guide marketers in applying model findings.”

Source : https://www.forrester.com/report/The+Forrester+Wave+Marketing+Measurement+And+Optimization+Solutions+Q1+2020/-/E-RES145975