Perspectives
sur ce qui compte vraiment en data science et IA.
Business cases
AI can help boost sales teams' customer insights! It's what a key player in the French real estate market uses to help push more sustainability services onto the market for its customers. Ekimetrics has developed a powerful tool for analyzing prospects' social and environmental commitments, enabling property developers and asset managers to better position their offers and build their sales pitch.
Business cases
When a telecommunications industry leader aims to enhance operational and strategic outcomes, MMM becomes a powerful decision-making tool for key player functions such as communication, sales, and marketing.
Blog
The evolution of Chinese consumers’ preference and inclination towards Chinese brands is one of the foundations of the shift to competition with global brands.
Blog
Seeking control and transparency, brands adopt in-house Marketing Mix Modeling (MMM). Yet, the journey from expectations to reality proves complex. This analysis uncovers stark disparities, execution gaps, and scalability challenges hindering in-house MMM success.
Livre blanc
This paper explores the opportunities for brands to use customer analytics and the concept of customer centricity as a core business strategy in driving brand experience and growth.
Livre blanc
Unravel the black box effect, understand AI decisions, and discover how responsible AI goes beyond compliance to optimize costs, elevate customer service, and fortify loyalty strategies. In an age where generative AIs amplify biases, this practical guide offers immediate insights, empowering businesses to implement responsible AI practices today for enduring value and a competitive advantage.
Business cases
The leading wines and spirits group partnered with Ekimetrics to power and accelerate its data-driven business transformation worldwide. The setting up of a data factory served as the key enabler to initiate this transformation and create synergy within teams, empowering them to become increasingly autonomous in their operations.
Business cases
To maximize the efficiency of the marketing budget and adapt to evolving market conditions, this client sought to measure the impact of marketing tactics across the customer journey. Ekimetrics deployed the first full-scale measurement of media within the organization.
Business cases
In response to a decade-long revenue decline and environmental concerns, a media group aimed to address both economic and ecological responsibilities. Ekimetrics used sales forecasting to optimize distribution, improve profits, and reduce the media group's carbon impact.
Business cases
AI strategic plan, analytics capabilities, data science solution, industrialization
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