Perspectives
sur ce qui compte vraiment en data science et IA.
Business cases
A global client, a consumer health and hygiene company, needed to ensure they could meet new European sustainability disclosure requirements — the CSRD — within a very short timeframe. Ekimetrics deployed Celsius.CSRD, our dedicated AI module, to uncover the gaps between the client’s internal ESG performance and policy data and external regulatory requirements. Our module completed the analysis in a fraction of the usual time, giving the client more time to focus on enhancing their performance and policies.
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In this paper, we explore how to elevate to a customer-first strategy that drives more sustainable customer lifetime value (CLV) – and with it, business value.
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This white paper delves into consumer brands for marketing and media benchmarks in APAC, revealing the profound impact of the digital revolution on consumer goods marketing and media spending in the region. It highlights strategies for brands to stay relevant and engage effectively amidst technological advancements.
Download this white paper to uncover insights on omnichannel strategies, regional market nuances, and the latest marketing trends that are reshaping consumer engagement in today’s digital-first world.
Blog
The Olympics once again brought into sharp relief the large sums brands spend on sponsorship. But do they have the desired impact? Often, brands just don’t know.
Business cases
To stay current with its ESG reporting, a French bank needed a clear view of the carbon footprint of the organizations in its investment portfolio. Ekimetrics’ AI solution empowers the client to estimate — and help reduce — the carbon emissions of its portfolio of 13,000 organizations.
Business cases
The insurance branch of a leading European banking group needed to optimize their tech stack to oversee the progress towards their ambitious Environmental, Social and Governance (ESG) goals. Ekimetrics created the technical roadmap to turn this complex organization’s sustainability vision to reality.
Blog
In today's data-driven world, addressing causal questions is crucial for decision-making. However, it is highly challenging when dealing with biased data or unmeasured quantities. This article explores these complexities and the opportunity to use Deep Generative Models to answer causal questions.
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This study aimed to measure the impact of ad creative quality on YouTube specific video performance.
Download the study and discover how creative execution is a significant driver of a campaign’s sales performance.
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