Perspectives
sur ce qui compte vraiment en data science et IA.
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This study aimed to measure the impact of ad creative quality on YouTube specific video performance.
Download the study and discover how creative execution is a significant driver of a campaign’s sales performance.
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Ekimetrics has recently conducted an independent study, alongside Google, to reveal the impact of ad creative quality on YouTube video performance.
Download the paper and discover the 3 golden rules of advertisers.
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We’ve implemented 1000 AI and GenAI business cases for our clients, achieving a 90% adoption rate due to high business relevance. Drawing from this experience, we’ve developed a six-pillar framework to ensure the successful implementation and adoption of GenAI.
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This paper explores the opportunities for brands to use customer analytics and the concept of customer centricity as a core business strategy in driving brand experience and growth.
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Unravel the black box effect, understand AI decisions, and discover how responsible AI goes beyond compliance to optimize costs, elevate customer service, and fortify loyalty strategies. In an age where generative AIs amplify biases, this practical guide offers immediate insights, empowering businesses to implement responsible AI practices today for enduring value and a competitive advantage.
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This white paper examines the strategic and structural causes that may be holding back your MMM program, as well as ways to overcome the obstacles that can block your path to adoption and success. It will also help you identify the actions you need to take to ensure the successful implementation of a marketing performance measurement ecosystem at scale.
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This white paper has been written by the "Marketing Performance Hub" Think Tank. AXA, Nestlé, Pernod Ricard, and Ekimetrics, as leaders and pioneers, have gathered best practices on how to measure long-term marketing and brand equity.
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Ekimetrics is recognized as a "Leader" in The Forrester WaveTM: Marketing Measurement and Optimization, Q3 2023. The report evaluated the Nine Providers That Matter Most And How They Stack Uptop service providers in the market (across 38 criteria). This evaluation also reaffirms the current challenges B2C marketing decision-makers are facing as well as what marketers need to do today to drive growth and keep grabbing customers’ attentions tomorrow.
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The COVID-19 pandemic had a profound impact on the beauty industry. As the industry looks to the future, it's important for marketers to leverage past lessons to adapt to the new normal and impact consumer behavior now.
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How can brands develop their measurement to support both the granularity and immediacy of attribution, alongside the whole, long-term picture needed to steer marketing budgets to best effect?
Follow our winning strategy to deliver a holistic and consistent platform, with a multitude of levers for optimal performance.
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The excitement surrounding the new generation of widely-available generative AI tools – with ChatGPT the poster boy – has reached fever pitch. What are the limitations, watch-outs of generative AI, and what are the main areas where companies will find it useful ?
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Can marketing reconcile business performance and sustainability goals?
Our answer is "Yes."
Sustainability becomes a full business strategy, and Marketing Mix Modeling becomes an invaluable lever.
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In the wake of COVID-19, marketers must adapt their strategies to the new normal. This is particularly the case in the FMCG sector in which we focus on in this report.
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If COVID taught us anything it is that we need to think and act differently than we did in the past. For us marketers, this has never been a more accurate statement than now.
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Brands are seeing price and promotion in a new light, as a true lever of resilience. They need to dissect, analyze, and twist them to establish a clear strategy that will allow them to enhance on their attractiveness while managing rising costs.
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A sustainable mindset has become a pre-requisite rather than a differentiator in the fashion industry. Whilst companies work towards a longer-term materials revolution, there are quick wins to be had by leveraging the power of data across a wider scope of business operations.
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This whitepaper reveals the most efficient ad features from a landmark study in association with Meta, with sector insights too.
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Building brand resilience and agility is critical to succeed in today's volatile environment. Find out how to respond to market disruptions by building a next-generation marketing measurement capability.
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Data science transformation is one of the most sustainable, impactful ways to accelerate portfolio value creation.
It enables businesses to make smarter, quicker decisions more often and at scale, outperform the market, and so grow quickly and also sustainably. Indeed, data science transformation is today one of the leading routes to optimizing value and enhancing ROI.
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Third-party cookies and identifiers have been in decline for years, accelerated by Apple’s changes in 2021 and with Google set to deprecate third-party cookies in 2023. While there are alternatives for targeting, measurement is more tricky. But then multi-touch attribution never was the only answer. Find out how to use multiple methods in a single framework and get back to the craft of marketing.
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The cumulative and increasingly serious negative impacts of human industrial activity on the planet are well-established. The issue of whether to incorporate sustainability into your business strategy is no longer an option. But many organizations don't know how or where to begin their sustainable transformation journeys. AI and data science can be the catalyst and driver of change, enabling businesses to optimize today and take corrective action for tomorrow.
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Businesses like to have certainty, to reduce performance down to individual metrics and figures that can be easily shared and instantly assessed to be able to judge success. The same is true of understanding marketing performance, especially with return on investment. However, this desire to create a single number is difficult when it comes to ROI in the marketing performance space.
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When facing a mountain, a climber can perceive it in one of two ways: A daunting challenge fraught with risk and adversity — or an exhilarating adventure with the promise of a magnificent view. The experienced climber knows that with careful preparation, an informed strategy, and the right tools and conditions, every mountain challenge can be that exhilarating adventure.
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An in-house Marketing Mix Optimization (MMO) model can be a powerful way to achieve always-on measurement, increase agility, and improve data management and transparency. But is in-house the right model for your unique business?
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In May 2021, Ekimetrics hosted a talk featuring leading global market research company Forrester that unveiled concrete ways for firms to initiate and conduct their Customer Centricity transformation.
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How to successfully deliver a holistic, end-to-end customer experience that drives satisfaction, loyalty, engagement, and, ultimately, performance? Discover how companies are adapting to this digital transformation to improve customer experience.
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The automotive industry is a very competitive sector which has always been driven by product-focused development strategies. Discover how the automotive sector has adapted to the digital revolution, moving from a totally-product-centric to a much more customer-centric strategy.
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As a global leader in data science, Ekimetrics is dedicated to sharing the best data science practices with the widest possible audience. In that context, we invited eight experts from the luxury products sector in late November 2020 to share their visions on data and discuss their experiences during the “Luxury products: data science to enhance customer experience” round table.
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Customer experience, upstream challenges, industrialization... This white paper will focus on the elements we see as being key to the success of a data science project.
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Essential advice for brands on building agile and responsive plans to free marketers from the paralysis of uncertainty.
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In this short report we shed new light on the Marketing Mix Modelling approach, providing insight that can guide your future marketing strategies. We believe MMM is the key to successful media orchestration. Here is our take on past and future marketing trends we’ve identified in the market.
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Essential advice for PE Funds to move the data-driven decisioning upstream so that it is integrated into the investment cycle.
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Today, we unveil the "Deepfakes & Algorithms: Threat or Opportunity?" report, a project supervised by Emilie Rannou, Senior Manager at Ekimetrics, in collaboration with the Franco American think tank Club Praxis. Download the executive summary now!
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Advertising on Facebook platforms provides brands with a unique challenge through the number of execution decisions available to them. Whilst these decisions are important in defining the look and feel of ads, there is a lack of understanding about their impact on the results brands see and their ROI.
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Essential advice on putting data and customer centricity at the heart of recovery.
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Essential advice for grocery brands: how striking the right balance between responding to short-term changes in demand and a renewed focus on the long-term marketing mix will help determine success.
Download the report now.
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We are excited to announce the "Facebook for Business" Whitepaper that showcases actionable ways to update models and measurement routines when unexpected events affect consumer behavior, and how industry leaders are pivoting in response to the Covid-19 outbreak.
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We are excited to announce the I-COM Attribution Council Whitepaper that explores and explains some of the most pressing issues in attribution today.
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Ekimetrics has been named a Strong Performer in "The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q1 2020" report by Forrester Research.
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How should brands, analytics teams, researchers and agencies incorporate Facebook into their holistic measurement capabilities including Marketing Mix Modeling?
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