Perspectives
sur ce qui compte vraiment en data science et IA.
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Essential advice for grocery brands: how striking the right balance between responding to short-term changes in demand and a renewed focus on the long-term marketing mix will help determine success.
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We are excited to announce the "Facebook for Business" Whitepaper that showcases actionable ways to update models and measurement routines when unexpected events affect consumer behavior, and how industry leaders are pivoting in response to the Covid-19 outbreak.
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We are excited to announce the I-COM Attribution Council Whitepaper that explores and explains some of the most pressing issues in attribution today.
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Ekimetrics has been named a Strong Performer in "The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q1 2020" report by Forrester Research.
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How should brands, analytics teams, researchers and agencies incorporate Facebook into their holistic measurement capabilities including Marketing Mix Modeling?
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