Perspectives
sur ce qui compte vraiment en data science et IA.
Business cases
AI can help boost sales teams' customer insights! It's what a key player in the French real estate market uses to help push more sustainability services onto the market for its customers. Ekimetrics has developed a powerful tool for analyzing prospects' social and environmental commitments, enabling property developers and asset managers to better position their offers and build their sales pitch.
Livre blanc
This white paper has been written by the "Marketing Performance Hub" Think Tank. AXA, Nestlé, Pernod Ricard, and Ekimetrics, as leaders and pioneers, have gathered best practices on how to measure long-term marketing and brand equity.
Blog
Discover why CMOs need to take action and appeal to their CFOs by taking them on the journey to incrementality.
Blog
In this third and final article in a series looking at customer data strategy in APAC, we will further delve into how Artificial Intelligence (AI) and analytics can help unlock the value of your customer data.
Blog
The Covid-19 pandemic has boosted e-commerce and digital behaviours, a trend that is also being observed in the pharmaceutical industry. To succeed in its marketing transformation, pharma needs to overhaul both its digital and retail strategies. This is where data science comes in, revealing all the potential avenues for reinventing the industry’s marketing performance.
Blog
In this second article in a series looking at customer data strategy in APAC, we explore the power of first-party data in segmenting customers with insights that accelerate the business expansion.
Blog
In this first article in a series looking at customer data strategy in APAC, we explore how brands need to adapt and re-define their customer engagement strategy in the post-COVID era.
Blog
Beauty is a $42.9B dollar market in the United States. And Gifts with Purchase (GWPs) are considered an essential component of the promotional cycle by many beauty companies. But they come with an ugly cost.
Here, we explore the environmental impact of GWPs and how to reduce waste with Data Science.
Blog
As organizations strive to extract valuable insights from vast data while upholding privacy and compliance, data clean rooms have emerged as a sophisticated solution. How do technical, strategic and human factors impact the successful implementation and operation. Insights and recommendations.
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