The Tech & Media industry faces major disruption due to the boom of OTT and big tech companies offering a comprehensive set of innovative services (Google, Facebook, Apple). The main risk lies in the loss of customer relationship. Yet, it is also a tremendous opportunity for Tech & Media players, who can leverage their brand equity, must adapt to new expectations in customer relationship & CX and design innovative services. Learn how analytics, machine learning and AI-driven approaches can be great enablers of these strategic challenges.
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