Our marketing measurement capability is currently fit for purpose and is able to answer our evolving business questions.
Our current capability gives an incremental measure of performance that is comparable across all marketing and commercial tactics.
Our marketing measurement program covers major markets, brands, categories & sales channels within the business and enables to opimise them individually and as a whole.
The measurement program is considered a strategic asset for the company's growth and efficiency.
The measurement program drives cross functional strategy covering not only marketing but also sales, price & promo, product development, distribution etc.
The program insights and recommendations are forward looking & actionable to improve future efficiency and effectiveness.
The measurement program helps drive not just the short term but the long-term through the marketing mix in order to build up natural demand.
The measurement program allows the optimisation of KPIs across the purchase funnel, from brand awareness through to conversion.
The measurement program enables the optimisation of the marketing mix by customer segment, allowing the business to flex strategies to improve profitability, lifetime value or other strategic customer objectives.
The program recommendations are trusted, implemented and measured to have a quantitative impact on the business, delivering a strong return on investment.
The measurement program brings relevant industry benchmarks, best practices and expertise to address new challenging topics & business environments.