WATCH: In-housing MMO: Critical questions and the route to success - Ekimetrics
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WATCH: In-housing MMO: Critical questions and the route to success

WATCH: In-housing MMO: Critical questions and the route to success

At March 2022’s Festival of Marketing, Matt Andrew, Ekimetrics’ UK MD and Partner, and Filinia Spanodimou, MMM Programme Lead at GSK, examined the key questions and considerations on the journey to an agile, forward-looking capability.

Author : Matt Andrew, UK MD and Partner

Date : May 23rd 2022

Building a centralised, ‘always-on’ MMO capability that covers multiple brands and territories is no mean feat. So what’s the right solution for you – do you go fully in-house, leave it outsourced, or a bit of both? To help shape your thinking, watch the 25-minute presentation now.

 

 

You can also check out our latest whitepaper on the subject.

Thinking of in-housing MMO?
We’re currently helping a number of clients move to an in-house or hybrid approach. They’re all different and finding the path through is the first step to successful transformation.

If you’re considering in-housing marketing effectiveness, we’d love to hear from you. With 5/5 across 8 criteria in the latest Forrester Wave, including Marketing Optimization and Change Management Consulting, you can be sure we’ve got plenty of experience and expertise to help you navigate your transformation.

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