The automotive industry is a very competitive sector which has always been driven by product-focused development strategies. The development of a strong innovation culture is required for this complex business sector, to continuously develop new products & technologies. The objective? To stay ahead of the game. The solution? Offering wifi in vehicles, using mobile phones to lock cars, developing hi-tech driver assistance systems & adding increased connectivity.
The automotive sector has not escaped the digital revolution. From the production line, to the customer journey, to the vehicles themselves. The key success factors for manufacturers today are to adjust their product range & business models along with organisational and technological capacities. As recently observed in retail & in manufacturing sectors, today marketing is at a pivotal point for the automotive industry, involving the transition from a totally-product centred strategy to a much more customer-centric strategy (this is particularly the case in after-sales). A promising opening, whilst a tricky manoeuvre to pull off, as the challenge lies in knowing where to invest resources.
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