Our perspective
on what matters the most in data science and AI.
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Data science transformation is one of the most sustainable, impactful ways to accelerate portfolio value creation.
It enables businesses to make smarter, quicker decisions more often and at scale, outperform the market, and so grow quickly and also sustainably. Indeed, data science transformation is today one of the leading routes to optimizing value and enhancing ROI.
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Third-party cookies and identifiers have been in decline for years, accelerated by Apple’s changes in 2021 and with Google set to deprecate third-party cookies in 2023. While there are alternatives for targeting, measurement is more tricky. But then multi-touch attribution never was the only answer. Find out how to use multiple methods in a single framework and get back to the craft of marketing.
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The cumulative and increasingly serious negative impacts of human industrial activity on the planet are well-established. The issue of whether to incorporate sustainability into your business strategy is no longer an option. But many organizations don't know how or where to begin their sustainable transformation journeys. AI and data science can be the catalyst and driver of change, enabling businesses to optimize today and take corrective action for tomorrow.
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Businesses like to have certainty, to reduce performance down to individual metrics and figures that can be easily shared and instantly assessed to be able to judge success. The same is true of understanding marketing performance, especially with return on investment. However, this desire to create a single number is difficult when it comes to ROI in the marketing performance space.
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When facing a mountain, a climber can perceive it in one of two ways: A daunting challenge fraught with risk and adversity — or an exhilarating adventure with the promise of a magnificent view. The experienced climber knows that with careful preparation, an informed strategy, and the right tools and conditions, every mountain challenge can be that exhilarating adventure.
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An in-house Marketing Mix Optimization (MMO) model can be a powerful way to achieve always-on measurement, increase agility, and improve data management and transparency. But is in-house the right model for your unique business?
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In May 2021, Ekimetrics hosted a talk featuring leading global market research company Forrester that unveiled concrete ways for firms to initiate and conduct their Customer Centricity transformation.
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How to successfully deliver a holistic, end-to-end customer experience that drives satisfaction, loyalty, engagement, and, ultimately, performance? Discover how companies are adapting to this digital transformation to improve customer experience.
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The automotive industry is a very competitive sector which has always been driven by product-focused development strategies. Discover how the automotive sector has adapted to the digital revolution, moving from a totally-product-centric to a much more customer-centric strategy.
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A sustainable mindset has become a pre-requisite rather than a differentiator in the fashion industry. Whilst companies work towards a longer-term materials revolution, there are quick wins to be had by leveraging the power of data across a wider scope of business operations.
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As a global leader in data science, Ekimetrics is dedicated to sharing the best data science practices with the widest possible audience. In that context, we invited eight experts from the luxury products sector in late November 2020 to share their visions on data and discuss their experiences during the “Luxury products: data science to enhance customer experience” round table.
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Customer experience, upstream challenges, industrialization... This white paper will focus on the elements we see as being key to the success of a data science project.
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Essential advice for brands on building agile and responsive plans to free marketers from the paralysis of uncertainty.
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In this short report we shed new light on the Marketing Mix Modelling approach, providing insight that can guide your future marketing strategies. We believe MMM is the key to successful media orchestration. Here is our take on past and future marketing trends we’ve identified in the market.
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Essential advice for PE Funds to move the data-driven decisioning upstream so that it is integrated into the investment cycle.
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Today, we unveil the "Deepfakes & Algorithms: Threat or Opportunity?" report, a project supervised by Emilie Rannou, Senior Manager at Ekimetrics, in collaboration with the Franco American think tank Club Praxis. Download the executive summary now!
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Advertising on Facebook platforms provides brands with a unique challenge through the number of execution decisions available to them. Whilst these decisions are important in defining the look and feel of ads, there is a lack of understanding about their impact on the results brands see and their ROI.
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Essential advice on putting data and customer centricity at the heart of recovery.
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Essential advice for grocery brands: how striking the right balance between responding to short-term changes in demand and a renewed focus on the long-term marketing mix will help determine success.
Download the report now.
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We are excited to announce the "Facebook for Business" Whitepaper that showcases actionable ways to update models and measurement routines when unexpected events affect consumer behavior, and how industry leaders are pivoting in response to the Covid-19 outbreak.
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We are excited to announce the I-COM Attribution Council Whitepaper that explores and explains some of the most pressing issues in attribution today.
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Ekimetrics has been named a Strong Performer in "The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q1 2020" report by Forrester Research.
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How should brands, analytics teams, researchers and agencies incorporate Facebook into their holistic measurement capabilities including Marketing Mix Modeling?
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