Our perspective
on what matters the most in data science and AI.
White paper
This study aimed to measure the impact of ad creative quality on YouTube specific video performance.
Download the study and discover how creative execution is a significant driver of a campaign’s sales performance.
White paper
Ekimetrics has recently conducted an independent study, alongside Google, to reveal the impact of ad creative quality on YouTube video performance.
Download the paper and discover the 3 golden rules of advertisers.
White paper
We’ve implemented 1000 AI and GenAI business cases for our clients, achieving a 90% adoption rate due to high business relevance. Drawing from this experience, we’ve developed a six-pillar framework to ensure the successful implementation and adoption of GenAI.
White paper
This paper explores the opportunities for brands to use customer analytics and the concept of customer centricity as a core business strategy in driving brand experience and growth.
White paper
Unravel the black box effect, understand AI decisions, and discover how responsible AI goes beyond compliance to optimize costs, elevate customer service, and fortify loyalty strategies. In an age where generative AIs amplify biases, this practical guide offers immediate insights, empowering businesses to implement responsible AI practices today for enduring value and a competitive advantage.
White paper
This white paper examines the strategic and structural causes that may be holding back your MMM program, as well as ways to overcome the obstacles that can block your path to adoption and success. It will also help you identify the actions you need to take to ensure the successful implementation of a marketing performance measurement ecosystem at scale.
White paper
This white paper has been written by the "Marketing Performance Hub" Think Tank. AXA, Nestlé, Pernod Ricard, and Ekimetrics, as leaders and pioneers, have gathered best practices on how to measure long-term marketing and brand equity.
White paper
Ekimetrics is recognized as a "Leader" in The Forrester WaveTM: Marketing Measurement and Optimization, Q3 2023. The report evaluated the Nine Providers That Matter Most And How They Stack Uptop service providers in the market (across 38 criteria). This evaluation also reaffirms the current challenges B2C marketing decision-makers are facing as well as what marketers need to do today to drive growth and keep grabbing customers’ attentions tomorrow.
White paper
The COVID-19 pandemic had a profound impact on the beauty industry. As the industry looks to the future, it's important for marketers to leverage past lessons to adapt to the new normal and impact consumer behavior now.
White paper
How can brands develop their measurement to support both the granularity and immediacy of attribution, alongside the whole, long-term picture needed to steer marketing budgets to best effect?
Follow our winning strategy to deliver a holistic and consistent platform, with a multitude of levers for optimal performance.
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