Our perspective
on what matters the most in data science and AI.
White paper
How to successfully deliver a holistic, end-to-end customer experience that drives satisfaction, loyalty, engagement, and, ultimately, performance? Discover how companies are adapting to this digital transformation to improve customer experience.
White paper
The automotive industry is a very competitive sector which has always been driven by product-focused development strategies. Discover how the automotive sector has adapted to the digital revolution, moving from a totally-product-centric to a much more customer-centric strategy.
White paper
A sustainable mindset has become a pre-requisite rather than a differentiator in the fashion industry. Whilst companies work towards a longer-term materials revolution, there are quick wins to be had by leveraging the power of data across a wider scope of business operations.
White paper
As the European leader in data science, Ekimetrics is dedicated to sharing the best data science practices with the widest possible audience. In that context, we invited eight experts from the luxury products sector in late November 2020 to share their visions on data and discuss their experiences during the “Luxury products: data science to enhance customer experience” round table.
White paper
Customer experience, upstream challenges, industrialization... This white paper will focus on the elements we see as being key to the success of a data science project.
White paper
Essential advice for brands on building agile and responsive plans to free marketers from the paralysis of uncertainty.
White paper
In this short report we shed new light on the Marketing Mix Modelling approach, providing insight that can guide your future marketing strategies. We believe MMM is the key to successful media orchestration. Here is our take on past and future marketing trends we’ve identified in the market.
White paper
Essential advice for PE Funds to move the data-driven decisioning upstream so that it is integrated into the investment cycle.
White paper
Today, we unveil the "Deepfakes & Algorithms: Threat or Opportunity?" report, a project supervised by Emilie Rannou, Senior Manager at Ekimetrics, in collaboration with the Franco American think tank Club Praxis. Download the executive summary now!
White paper
Advertising on Facebook platforms provides brands with a unique challenge through the number of execution decisions available to them. Whilst these decisions are important in defining the look and feel of ads, there is a lack of understanding about their impact on the results brands see and their ROI.
White paper
Essential advice on putting data and customer centricity at the heart of recovery.
White paper
Essential advice for grocery brands: how striking the right balance between responding to short-term changes in demand and a renewed focus on the long-term marketing mix will help determine success.
Download the report now.
White paper
We are excited to announce the "Facebook for Business" Whitepaper that showcases actionable ways to update models and measurement routines when unexpected events affect consumer behavior, and how industry leaders are pivoting in response to the Covid-19 outbreak.
White paper
We are excited to announce the I-COM Attribution Council Whitepaper that explores and explains some of the most pressing issues in attribution today.
White paper
Ekimetrics has been named a Strong Performer in "The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q1 2020" report by Forrester Research.
White paper
How should brands, analytics teams, researchers and agencies incorporate Facebook into their holistic measurement capabilities including Marketing Mix Modeling?
Thank you for your interest in Ekimetrics. Please fill out the form to ask your question.