Create A Winning Retail Brand Experience With Data & Analytics
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Create A Winning Retail Brand Through AI and Data

Create A Winning Retail Brand Through AI and Data

On November 18th, Ekimetrics presented a webinar on how to create a winning brand experience and gain competitive advantage through AI and data.

Date : November 18th 2021

Category : Events

Find out how data & analytics is the driving force behind brand experience in retail.

Adam Rodgers, Partner and Managing Director of Ekimetrics Americas, hosted this webinar showing how, in this world of continuing uncertainty, marketers are using data to power their brand’s success.

We show how data & analytics drives marketing performance, customer experience and supply chain optimization and how to use predictive data signals and agility to gain competitive advantage in today’s hyper competitive environment.

In this session, we covered:

  • How rapidly changing consumer’s expectations are driving changes in retail preference
  • How agility and multi-scenario planning are the key to beating uncertainty
  • How data & analytics can be employed to inform marketing investment, channel strategy, value driven segmentation and personalization 
  • How a holistic data strategy can be employed across the retail supply chain to deliver on customer’s expectations and improve margin


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