Retail and Luxury brands in APAC face 3 main challenges: Millennials & GenZ+ new behaviors, omnichannel experience, and emotional connection.
Data is crucial to thrive in these areas, but where to start? In this webinar, we explained how to assess data criticality for customer engagement, how to design data flows & platforms, how to foster upskilling and data culture within the organization for guaranteed success.
Our two speakers, Philippe Baumlin, CIO APAC from a global leader in luxury & Olivier Kuziner, GM Ekimetrics APAC shared the winning practices in AI & data implemented by the most prestigious global brands.