Welcome to the I-COM Global Summit Experience!
The I-COM Global Summit Experience continues to be an invitation-only gathering of world’s Smart Data Marketing leaders.
This year the Summit was held in Digital form in a series of 3.5-hour daily sessions held over the course of 12 business days on Nov 5-20 (*excluding weekends). Attendees enjoyed world class speakers and unparalleled online networking opportunities through social events and interactive breakout sessions.
Ekimetrics was proud to be once again a partner of this event!
Matt Andrew & Adam Rodgers spoke during the following sessions:
- Matt Andrew: Empowering MMM with ML to uncover Facebook Best Practices
What can a metanalysis of $81M of Facebook advertising using a novel technique combining MMM with machine learning tell you about best practices for advertising and measurement? We present the very high level results of Ekimetrics’ most recent white paper, ‘Executing for Effect: Maximise the effects of your Facebook campaigns’ that tackle these questions and highlight the most important practices you can adopt to drive the efficiency of your advertising
- Adam Rodgers: True Incrementality through Triangulating Measurement Approaches